
AskMariaTodd™
Consultant. Author. Speaker. Trainer.
“I love solving problems or eliminating them and finding or creating solutions. I inspire and support clients in their develop of innovative strategies.”
Maria Todd is an award-winning international management consultant, trainer, and author. She brings a fresh and practicable perspective on healthcare business administration, healthcare cost containment, and health travel business development. The former CEO of Mercury Healthcare International, she holds more than 40 copyrights, is the author of 19 internationally-published books, holds several registered trademarks including one for a new term of art in healthcare, and a pending patent on new software inventions.
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Special Expertise
- Healthcare Business Consulting
- Contract Analysis & Negotiation
- Medical Travel Operations
- Medical Tourism Destination Development
- ASC Administration
- Healthcare Cost Containment for Employers
- International Medical Attaché (USA)
- Former HMO Provider Contracting Mgr
- Former TPA Owner
- Former OR Nurse
- Former Firefighter-EMT
- Health Law Paralegal
- Google-certified in Digital Marketing
- FEMA-certified in Healthcare Disaster Recovery
- BLS / ACLS Current Certification
- HFMA Follmer Bronze Award
- HFMA Reeves Silver Award
- HFMA Muncie Gold Award
- HFMA Distinguished Speaker Award (x5)
- Editorial Board: Several Publications
Summary Bio: Maria Todd is the personality behind the AskMariaTodd™ brand, a healthcare business management firm she launched in 1983. Maria helps healthcare organizations to organize, contract, market and grow revenues and margins.
She brings decades of hands on work experience in a unique combination as a former group practice, hospital and ASC administrator, a former OR nurse, a health law paralegal and mediator, and health plan contract negotiator and provider relations director, and Google-certified expert in digital marketing to her client assignments. She works part-time Director of Business Development at St George Surgical Center, a thriving southern Utah ASC developing their cash pay surgery price transparency program and contracting directly with TPAs and employer and union-sponsored health benefit programs for medical travel services.
Her private consulting clients include health systems, physicians, integrated health systems and medical tourism clusters, investors, insurers, health plans, employers, unions TPAs, attorneys, healthcare lenders and international financial institutions, the EC and government authorities in 116 countries, and the World Health Organization.
Dr. Todd’s work includes providing subject matter expertise and guidance for hospitals, health systems, ASCs, physicians, investors and government agencies seeking to improve their revenues and creating new revenue streams, and assessing their organization and infrastructure to identify and prioritize best opportunities for improvements in market share, revenue management, managed care, surgery, pricing, operations, quality and safety accreditation preparation, health tourism and other business development initiatives. She also works with startups in concierge medicine and medical travel.
She is the author of 19 books (and three forthcoming titles under contract) on healthcare business administration topics. When time permits, Maria appears as the featured international keynote speaker at industry events around the world setting the tone and inspiring attendees at conferences, symposia, and congresses. She frequently presents Master Class training workshops open to the public and private onsite training courses for client organizations.
Maria has helped launch new products and services for providers and payers. As a consultant, over the past 35+ years, she has managed multi-million dollar projects in the U.S. and abroad. Organizations and investors enlist her assistance to build and implement innovative programs and products and bring them to market. Her services help healthcare organizations to grow market share, revenues and margins.
Maria lives in St George, Utah with her husband Alan, and their three cats. She loves to travel and learn new languages, and takes time to relax with friends and family at home with paella parties on the patio, and al fresco spots throughout the U.S. and around the world.
Year Started in
Practice
1983
Accepting New Clients?
Yes
Home
Airport
St George, Utah
Airport: (SGU)
Passport
USA
Client
Types
- Hospitals
- ASCs
- Physician Groups
- Concierge & DPC Physicians
- Labs
- Imaging Providers
- Investors
- Attorneys
- Self-Insured Employers
- Government Agencies
- Hotels & Resorts
- Pharma
- Medical Device, and
- Insurers
Intellectual Property
Rights
20 Books published
3 Software programs
2 Trademark registrations
Patents pending
International
Recognition
- Academician – Ukrainian Academy of Health & Human Rehabilitation
- Lifetime Achievement Awards – Medical Tourism
Language
Fluencies
English
Reimbursement & Contracting
- Coaching & Consulting
- Managed Care Contract Analysis & Markup
- Rate Increase Negotiations
- Initial and Renewal Contract Negotiation
- Healthcare Revenue Management Improvement
- Provider-Employer Contracting
- Exclusive Provider Contracts
- Medicare Advantage / Managed Medicaid
- Dealing with Lockouts /Termination
- Shared/Full Risk Contracting; Capitation, Pay for Performance
- Medical Expense Sharing Plan Contracts
- Integrated Physician Hospital Contracts – IPA, PHO, MSO, ACO
- Denied Claims Appeals
- Cash-pay Surgery Programs
- Cash-pay Imaging programs
- Published Price Transparency
- Surgical Bundled Price Integrity / Prototyping
- 0% Interest Patient Finance Program (Non-recourse)
- Training Seminars and Master Classes
Clinic – Physician Consulting
- Direct Pay Primary Care Strategy & Startup
- Concierge Medical Practice Strategy & Startup
- Primary Care Practice Startup
- Specialist Practice Startup
- Returning to Private Practice Post Hospital Employment
- Brand Audits / Marketing Audits
- Hospital-employed Physician Group Creation & Operations
- Physician Employment Contract Analysis & Negotiation
- IPA, PHO, ACO MSO Creation & Operations
- Rebranding
- Reputation Management
- Social Media Marketing
- Market Research
- Web Design / Online Marketing Strategy
Investors, Tech & Pharma
- SME Market Insights
- Market Penetration
- Product & Program Evaluation
- Payor Contracts Strategy
- Payor Contracts Negotiation
- Brand Development
- Brand Audits
- Mystery Shopping
- Business Plan Review
- Concept & Prototype Evaluation / Verification
- Red Teaming / FMEA
Training & Professional Development
- Master Class Workshops
- Seminars
- Webinars
- Onsite Training
- Private Coaching
- Sales Team Training & Development
- Association Events
- Corporate Events & Retreat Workshops
Dispute Resolution
- Payor-Provider Dispute Mediation
- Physician Dispute Mediation
- Litigation Support
- Court Testimony
Provider-Employer Contracting
Guidance, tips and actionable insights to help benefits managers reduce their annual benefit spend while designing high-satisfaction benefit packages for employees.
- Cost Containment Strategies
- Domestic Medical Travel
- International Medical Travel
- Unbiased Claim Spend Analysis
- Medical Travel Benefit Design
- Free Pharmacy Discount Programs
- Executive Checkup Programs
- Worksite Health Centers / Clinics
- Telehealth / Telemedicine
- Pay-for-Performance Programs with Providers
- Bundled Price Surgery Program
- Program Development – SPD Modification
- Rate Negotiations (eliminate RBP risks)
- Initial and Renewal Contract Templates
- Initial and Renewal Contract Negotiation
- Exclusive Provider Contracts
- Proprietary Provider Network™ (PPN) Creation
- Shared/Full Risk Contracting; Pay for Performance
- Integrated Provider Group Contracts
- Negotiated Price Transparency
- Surgical Bundled Price Integrity
- Delegated Credentialing & Privileging
- Vendor (TPA & Broker) Proposal Evaluation
- Plan Participant Roll Out
- Case Management for PPN and Medical Travel
- Attendance at Site Inspections/Negotiations
Healthcare Marketing & Branding
- Brand Development
- Rebranding
- Brand Audits
- Competitor Analysis
- Market Research
- Ideal Customer Persona Development
- Mystery Shopping
- Coordination of Freelance Creatives
Health Tourism / Medical Travel
- Domestic Medical Travel Startup (USA)
- International Medical Travel Startup
- Group Health Contract Negotiation
- Diwan VIP Health Travel Attaché
- International Services Procurement
- International Business Development
- Medical Tourism Cluster Design & Operations
- Medical Travel Website Content Strategy
- Medical Travel Hotel Operations & Strategy
- Cash-pay Surgery Programs
- Health Tourism Destination Development
- Medical Travel Hospital Programs
- Medical Travel for ASCs
- Dental Tourism Business Development
- Pharma Tourism Program Development
- International Accreditation Preparation
- Medical Tourism Program Operations
- Medical Tourism Facilitator Training
- International Branding & Marketing Strategy
- Medical Tourism Competitive Analysis
- Medical Travel Package Pricing
- Ideal Customer Persona Development
- Content Marketing Development
- Social Media Marketing & Advertising
- Medical Travel – Balneo and Thalasso
- Medical Travel – Substance Abuse Rehab
- Medical Travel – Cosmetic & Wellness Spas
- Medical Travel – Real Estate Projects
- Medical Travel Case Management Software
Find Current Healthcare Business Books by Maria Todd on Amazon or order from your favorite retail or online booksellers.
- The Managed Care Contracting Handbook: Planning & Negotiating the Managed Care Relationship, 2nd ed
- Handbook of Medical Tourism Program Development: Developing Globally Integrated Health Systems
- Handbook of Concierge Medical Practice Design
- IPA, PHO, and MSO Developmental Strategies: Building Successful Provider Alliances (Hfma Healthcare Financial Management Series)
- Medical Tourism Facilitator’s Handbook
- Medical & Dental Tourism Business Startup: Checklists, Marketing, Pricing, & More
- Physician Integration & Alignment: IPA, PHO, ACOs, and Beyond
- The Physician Employment Contract Handbook: A Guide to Structuring Equitable Arrangements, 2nd ed.
- Organizing Medical Tourism Site Inspections for Self-insured Employers
- The Physician Employment Contract Handbook: A Guide to Structuring Equitable Arrangements, 1st ed
COMPANIES
- AskMariaTodd™ (Principal)
- St George Surgical Center, LLC (Director, Business Development)
- SurgeryShopper.com (Chief Transformation Officer, SME)
- Higowell (Shareholder, SME)
SOFTWARE PRODUCTS
- Managed Care Contract Analyzer v2.0™
- Higowell Medical Tourism Marketplace
- Higowell h-PriceBETA (Bundled surgery pricing calculator)
- Surgery Price Comparison Tool v3.1
USA
26 October 2019 – Chicago – Becker’s ASC 26th Annual Meeting: The Business and Operations of ASCs “Medical Travel Program Development for ASCs: Direct Contracts with Employers and Unions”
12 March 2020 – St George – Leadership Dixie / Dixie University – a prestigious community education program that enhances the knowledge and skills of Washington County’s new and seasoned community leaders. Topic: Cost Containment for Employers: Direct with Provider Negotiations and Health Travel
international
23 October 2019 – PanaSalud “DEVELOPMENT OF THE MEDICAL TOURISM CLUSTER: From Individual Stakeholder to a National Medical Tourism Strategy”
2 February 2020 – International Medical Travel Show, Dubai, UAE. “MARKET AND BRAND EXPANSION THROUGH HEALTH TOURISM: A course for healthcare facilities and independent clinicians.” Maria will also moderate a panel discussion on the topic of “What health tourism suppliers must improve to continue moving forward as an industry.”