Nine-Field Matrix Analysis in Medical Tourism

Nine-field matrix analysis in Medical Tourism in medical tourism enables the clear weighting distribution of management units and strategy derivatives for future development of medical tourism hospitals and clinics

A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer.

This matrix is part of a company’s application of strategic management that attributes the profitability of the company to their business fields and products, which then deducts strategies from these weightings. Maria Todd explains how the medical and wellness tourism business units are classified in the nine fields, each representing a standard strategy or recommended course of action for the future company approach. But it doesn’t end there. She then shares lessons learned so that participants can take home knowledge from her extensive experience and know-how as she explains HOW to use this data and implement the strategy in general terms appropriate for class discussion.

Maria Todd will share this nine-field matrix and how she uses it to her clients’ benefit in her consultancy after more than 30 years in medical tourism business. She explains HOW a medical tourism hospital, client or other facility’s competitive strengths (market position, production potential, clinical research potential, employee and practitioner competencies) and relative market attractiveness (market growth, market size, resource and supply position and destination influences) are each evaluated to complete the nine-field matrix analysis. Maria will also address the most frequent articulated objectives of health and wellness tourism stakeholder suppliers including hospitals, clinics, physicians, dentists, rehab centers, hoteliers and spa operators interested in growing their medical tourism collaboration potential. She will also review technical checklists that participants can implement immediately upon return to their facilities and share links to enable workshop participants to easily obtain additional information on their own.

Nine-Field Matrix

How Nine-Field Matrix Helps a Medical Tourism Business Owner

If a medical tourism hospital or clinic has business units weighted according to its criteria and is registered as corresponding coordinates in one of the nine portfolio fields, then they can see which of the basic strategies are assigned in the matrix. Illustratively, the strategy can be determined between selecting a recommended growth strategy (area of capital commitment, fields at the top right) for each business unit or an offensive or defensive strategy, or zones of selective strategies.

Workshop participants leave with worksheets and checklists, and various forms that can be filled quickly and easily by replacing placeholders with your own business units. The assessment of these units is done via separate weighting matrices in which they will be judged on the criteria of the individual dimensions of relative market attractiveness and competitive strength. These factors are clearly listed and contain a description to help participants use the analysis to gradually implementing the Nine-Field Matrix.

The top 3 learning objectives for the workshop

  1. Examination of the nine-field matrix business units
  2. Make it real! Acquire ideal strategies for further development of individual business units
  3. Learn how to easily prepare graphic illustrations that differentiate between profitable and unprofitable activities/ products

Program ID: D2351

How to offer this workshop at your next medical tourism conference:

Contact Maria Todd for details, schedule availability and pricing. +1.303.823.4662

*This workshop is also for private hands-on learning at your hospital, clinic or other medical tourism facility or hospitality establishment.

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