Gauging Long-Term Social Impact in the Health Tourism Sector: A Cutting-Edge Approach

CEO & Founder Center for Health Tourism Strategy at Mercury Healthcare InternationalLocal and regional for-profit, private health clinics, hospitals and other private healthcare organizations frequently measure long-term performance using any number of indicators, including, commonly, return on investment. But for public-private partnerships (PPPs) and NGOs, in contrast, there are no standard yardsticks, and long-term...

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Charter Jets and Health Tourism

 CEO & Founder Mercury Healthcare InternationalAs a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers.  Often, they are planning to travel anyway for a corporate meeting or event, a training course, or a strategic planning retreat. That was...

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Secondary Wellness Tourism On The Rise

 CEO & Founder Mercury Healthcare InternationalSecondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus.  What is wellness tourism?  Thanks for asking! Secondary wellness tourism is...

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Hello Activities Guide, Goodbye Visitor’s Guide

Executive DirectorCenter for Health Tourism Strategy "In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs." Some destinations have followed the advice of consultants to create a medical tourism destination “directory”. The consultants convinced...

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