Medical Tourism Marketing & GDPR Regulations – Are you ready?

    So far, every medical tourism facilitator I have asked about General Data Protection Regulation (“GDPR”) readiness has either not heard about the GDPR or they didn’t think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical...

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Gauging Long-Term Social Impact in the Health Tourism Sector: A Cutting-Edge Approach

by Maria Todd, MHA PhD CEO & Founder Center for Health Tourism Strategy at Mercury Healthcare International Local and regional for-profit, private health clinics, hospitals and other private healthcare organizations frequently measure long-term performance using any number of indicators, including, commonly, return on investment. But for public-private partnerships (PPPs) and NGOs, in contrast, there...

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Charter Jets and Health Tourism

by Maria K Todd, MHA PhD  CEO & Founder Mercury Healthcare International As a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers.  Often, they are planning to travel anyway for a corporate meeting or event, a training course,...

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Secondary Wellness Tourism On The Rise

by Maria K Todd, MHA PhD  CEO & Founder Mercury Healthcare International Secondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus.  What is wellness tourism?...

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Hello Activities Guide, Goodbye Visitor’s Guide

by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy   “In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs.” An Unfortunate Case Study Caused by a lack of...

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How to Use Growth Matrix Analysis in Medical Tourism

Growth matrix analysis in medical tourism is used by strategic management and includes four marketing strategies in order to enable economic growth of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a company’s application of...

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Nine-Field Matrix Analysis in Medical Tourism

Nine-field matrix analysis in Medical Tourism in medical tourism enables the clear weighting distribution of management units and strategy derivatives for future development of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a...

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Benchmarking & Comparative Analysis in Medical Tourism

Benchmarking & comparative analysis in medical tourism helps clinics and hospitals use the information to find the right approach for market success A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Benchmarking is defined as a continuous process of analysis, in which a medical tourism hospital...

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Agile Marketing for Health and Wellness Tourism

Agile Marketing for Health and Wellness Tourism A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Agile marketing is a high-communication, low documentation, rapid iteration process designed to provide more frequent, more relevant and highly measurable marketing programs. This is a necessity in medical and dental...

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