6 Key Considerations When Targeting U.S. Patients for Medical Tourism

Not getting enough traction with your marketing and advertising efforts towards American patients? Let's talk about it. Medical, dental and wellness tourism providers targeting individuals with specific health conditions may underestimate the challenges attracting North American patients from the USA. The stakes are higher than ever before because of many U.S. healthcare...

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8 of the worst examples of dental marketing

Today, I’ve decided to address some of the atrocious examples of dental marketing communications copy I’ve witnessed in a long time. I was glancing through the pages of a local lifestyle magazine that featured the Best Dentists in Denver, Colorado. As I scanned the display ads for the  “Winners” of the recognition, I found myself...

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Medical Tourism Destination Pairings: Overwater Resorts

Overwater resorts would qualify for a unique destination pairing in medical tourism. They give the visitor a chance to explore new adventures and mix in a little elective healthcare. After all, why would someone who needs an elective healthcare service choose to book a medical tourism package if they can afford care in the comfort...

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CAN MOST AMERICANS AFFORD to TRAVEL ABROAD for MEDICAL TOURISM?

Recently I posted a survey on LinkedIn to ask my more than 5400 followers there if they believe Americans can afford to travel abroad for healthcare.   Here are some facts and figures to help you decide for yourself: US Average Rent by Bedroom Studio /Efficiency Apartment (one room + toilet) $1065/month One Bedroom Apartment...

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Red Teaming Your Medical Tourism Operational Design

Defined loosely in Red Teaming Journal, red teaming is the practice of viewing a problem from an adversary or competitor’s perspective. The goal of most red teams is to enhance decision making, either by specifying the adversary’s preferences and strategies or by simply acting as a devil’s advocate.  The entire point of the Red...

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How to Use Growth Matrix Analysis in Medical Tourism

Growth matrix analysis in medical tourism is used by strategic management and includes four marketing strategies in order to enable economic growth of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a company’s application of...

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Nine-Field Matrix Analysis in Medical Tourism

Nine-field matrix analysis in Medical Tourism in medical tourism enables the clear weighting distribution of management units and strategy derivatives for future development of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a...

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Benchmarking & Comparative Analysis in Medical Tourism

Benchmarking & comparative analysis in medical tourism helps clinics and hospitals use the information to find the right approach for market success A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Benchmarking is defined as a continuous process of analysis, in which a medical tourism hospital...

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