Agile Marketing for Health and Wellness Tourism A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Agile marketing is a high-communication, low documentation, rapid iteration process designed to provide more frequent, more relevant and highly measurable marketing programs. This is a necessity in medical and dental...
Continue readingMedical Tourism Facilitator Excellence: How to Achieve it and Why It’s Important
Health care organizations are expected to deliver a high-level quality of care. This extends out to those who coordinate referrals and patient care to these healthcare organizations and providers. Society demands efficient usage of healthcare funding, transparency, integrity, competency and accountability. Medical tourism facilitation business operation is subject to regulations like any...
Continue readingHotel and Spa Collaboration Criteria for Medical Tourism
A Workshop for Hoteliers and Alternative Accommodation Providers The Hotel and Spa Collaboration Criteria for Medical Tourism Workshop helps hoteliers to assess readiness to participate in medical tourism partner collaboration in their region. This 4-hour workshop can be offered at any location around the world. Add it to any event or congress as a pre-or post conference workshop. Help...
Continue readingWhy all the lamentations about the lack of verified and standardized statistical reporting in medical tourism?
Many bloggers and so-called experts who post on LinkedIn like to bring attention to the lack of statistics, the poor quality of statistical reporting in medical tourism and the overblown allegations of market size. Waaaah! So what! There is no way to “force” proprietary businesses and multiple governments to standardize to one reporting method,...
Continue reading7-S Model Framework for Medical Tourism Businesses
7-S Model Framework for Medical Tourism Businesses Helps to Assess Strengths and Weaknesses of Your Corporate Structure A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Ideal for individual facilities and medical tourism regional clusters. The 7-S Model, developed in the 1908s by Peters and Waterman (authors of...
Continue readingFive Forces Analysis for Medical Tourism Businesses
Five Forces Analysis for Medical Tourism Businesses Helps to Assess Attractiveness and Competitive Advantage A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop The Five Forces Analysis, by Michael E. Porter of Harvard University is a model which measures competitive analysis on five factors. A medical...
Continue readingMedical Tourism Provider Safety & Quality Criteria: Mobility programs
In my visits to healthcare facilities interested in medical tourism startup, I use several proprietary checklists to objectively assess a provider’s readiness and propensity for success with medical tourism. This is one reason why we don’t take seriously any emails we receive from hospitals or medical tourism agencies (in the USA or abroad) that say,...
Continue readingMedical Tourism Stakeholder Analysis
A proper medical tourism stakeholder analysis takes all interest groups into account A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop Every entrepreneurial activity has to consider the interests of shareholders as well as of other groups which are directly or indirectly connected to the organization’s decisions....
Continue readingHealth & Wellness Tourism – Morocco
Guests seeking a health and wellness tourism experience in Morocco can find therapies based on indigenous traditions and ingredients. These holiday breaks afford guests with insights into how others stay healthy throughout the world. These spa resorts offer travelers the opportunity to make cultural connections through such activities as dance, yoga, gastronomy, and other...
Continue readingWellness travel and health tourism in Mexico: Spotlight on luxury pairings
A new spotlight illuminating Upscale Luxury Resorts will prove a great bonus when planning wellness travel and health tourism in Mexico Mexico now boasts seven AAA Five Diamond Restaurants. Having been on the Diamond Rating Team some 40 years ago, I have tremendous respect for what goes into earning such an honor. Among them the following...
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