Storytelling for Health Tourism Marketing

Storytelling for Health Tourism Marketing HEALTH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article​ or something else you’d like to learn more about and… Thank You! … for being part of my professional community. Thank you for reading, watching, commenting, sharing, and spreading all of my information around...

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Healthcare Fraud, Abuse & Waste in Medical Tourism

Internationally, the healthcare sector is particularly vulnerable to corruption. There are significant amounts of money involved and the complexities of many healthcare systems, their coding, billing, pricing, and even the verification of credentials and privileging of providers and practitioners is implicated. ...more than 85% of the people in the world highly vulnerable to the...

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Gauging Long-Term Social Impact in the Health Tourism Sector: A Cutting-Edge Approach

by Maria Todd, MHA PhD CEO & Founder Center for Health Tourism Strategy at Mercury Healthcare International Local and regional for-profit, private health clinics, hospitals and other private healthcare organizations frequently measure long-term performance using any number of indicators, including, commonly, return on investment. But for public-private partnerships (PPPs) and NGOs, in contrast, there...

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Hello Activities Guide, Goodbye Visitor’s Guide

by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy   “In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs.” An Unfortunate Case Study Caused by a lack of...

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Product Characteristics of a Medical Tourism Destination

Product Characteristics of a Medical Tourism Destination 1 Tangible and Intangible Assets Medical tourism destinations are made up of both tangible and intangible assets. Tangible assets could include places  such as hospitals, clinics, health resorts, rehabilitation centers, dialysis treatment centers, or and geographical features such as beaches or mountains, historical sites, and attractions. Intangible...

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How to Use Growth Matrix Analysis in Medical Tourism

Growth matrix analysis in medical tourism is used by strategic management and includes four marketing strategies in order to enable economic growth of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a company’s application of...

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Nine-Field Matrix Analysis in Medical Tourism

Nine-field matrix analysis in Medical Tourism in medical tourism enables the clear weighting distribution of management units and strategy derivatives for future development of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a...

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Benchmarking & Comparative Analysis in Medical Tourism

Benchmarking & comparative analysis in medical tourism helps clinics and hospitals use the information to find the right approach for market success A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Benchmarking is defined as a continuous process of analysis, in which a medical tourism hospital...

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