Agile Marketing for Health and Wellness Tourism A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Agile marketing is a high-communication, low documentation, rapid iteration process designed to provide more frequent, more relevant and highly measurable marketing programs. This is a necessity in medical and dental...
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Globalization, localization and international health and wellness tourism marketing
Localization (sometimes shortened to “l10n”) is the process of adapting a health and wellness tourism product or service to a particular language, idiom, culture, and desired local “look-and-feel.” When marketing these health and wellness services, the messages to the target audience must be localized to achieve the best resonance with the message recipient. The language...
Continue readingDifferentiation: How Your Medical Tourism Program Can Stand Out in a Crowded Marketplace
Existing hospitals, clinics and health resorts are facing a more competitive landscape than ever as more countries and destinations introduce new brands and distribution channels and new ambulatory surgery clinics owned by physicians compete. But smart lodging hospital and clinic executives are keeping their helath and wellness tourism programs fresh by innovating in such areas as...
Continue reading35M people in the UK use mobile to view travel sites. Is your health and wellness tourism offer aligned?
If 35M people in the UK use mobile to view travel sites, the health & wellness tourism facilitators and sellers targeting UK buyers had better get their mobile strategy aligned with the trend In this recent article by Nancy Buckly in Luxury Daily, the author explains a new study that indicates that United Kingdom travelers are...
Continue readingStep-by-step: Planning for International Patient Department Training Videos
International patient department training is part of continuous quality improvement strategy, not just a single intensive training session at the very beginning. Begin by developing a “Creative Treatment” A Treatment is NOT a script or a strategy. It is the step just before a script or strategy, a kind of blueprint for writing a script, developing...
Continue readingStep-by-step: Planning for International Patient Department Training Videos
International patient department training is part of continuous quality improvement strategy, not just a single intensive training session at the very beginning. Begin by developing a “Creative Treatment” A Treatment is NOT a script or a strategy. It is the step just before a script or strategy, a kind of blueprint for writing a script, developing...
Continue readingUSA as a Targeted Source Market for Medical Tourism Patients: A flawed strategy?
Many medical tourism hopefuls view the USA as a targeted source market for medical tourism patients. Is this a flawed strategy? It is said that if you truly want to learn about something, you must be able to explain it to others. I guess that’s where the mantra “see one, do one, teach one”...
Continue readingMedicalTourismStrategy in the News
Dr Maria Todd Launches New MedicalTourismStrategy Website 06 January 2015 – Denver, Colorado USA. The first and only online, data and information repository and answer forum focused solely on medical tourism strategic planning for governments, investors, insurers, employers, & health tourism industry stakeholders....
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