Reading Time: 6 minutesMake no assumptions about reference-based pricing! Not yet, anyway... Reference-based pricing in healthcare is an interesting concept. What it is and how it works: Reference-based pricing is a relatively new healthcare reimbursement model where employers contract with a company to negotiate payment rates outside a...
Continue readingMedical Tourism Marketing & GDPR Regulations – Are you ready?
Reading Time: 6 minutesReading Time: 6 minutes So far, every medical tourism facilitator I have asked about General Data Protection Regulation ("GDPR") readiness has either not heard about the GDPR or they didn't think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants...
Continue readingWhat’s the difference between “best efforts” and “reasonable commercial efforts”?
Reading Time: 6 minutesReading Time: 6 minutes This morning, as I was contemplating what to write about for today's article, I received an email from a client who red lined an offer from a health plan for the new Medicaid Managed Care initiative in Illinois. It seems the...
Continue readingVertical Integration Returns to U.S. Healthcare: What You Need to Know Now
Reading Time: 11 minutesReading Time: 11 minutes In the 1990s, during the Clinton Administration, the USA saw many attempts to achieve vertical integration in healthcare. Here we are again! New acronyms were initiated and made popular to describe Independent Practice Associations (IPAs), Physician Hospital Organizations (PHOs), which were managed and administered by...
Continue reading63 Must Know Data Points to Bridge the Gap on Meaningful Medical Tourism Market Data
Reading Time: 13 minutesReading Time: 13 minutes You've seen it time and time again. Some publisher has published yet another new report that highlights the market size and potential of the medical tourism / health travel / medical travel market size and opportunity. The cost to access this...
Continue reading6 Key Considerations When Targeting U.S. Patients for Medical Tourism
Reading Time: 7 minutesMaria Todd discusses six ways to make a connection when marketing to U.S. health tourism patients Not getting enough traction with your marketing and advertising efforts towards American patients? Let's talk about it. Medical, dental and wellness tourism providers targeting individuals with specific health conditions...
Continue reading10 Basic Steps to Medical Tourism Startup
Reading Time: 5 minutesMaria Todd discusses the jigsaw puzzle pieces that comprise the 10 basic steps of medical tourism startup So you are interested in medical tourism startup? Pull up a chair and pour a cup of tea or coffee. Let's talk about it. Every medical tourism market...
Continue reading#AskMariaTodd: The Proliferation Trajectory of Community-based, Freestanding Emergency Departments
Reading Time: 7 minutesMaria Todd discusses how a full repeal of the ACA could thwart the proliferation trajectory of community-based, freestanding emergency departments IS THE MODEL SUSTAINABLE? HOW DO PAYERS REACT? RISKS & OPPORTUNITIES Recently, I've been taking calls from venture capital investment funds and bankers curious about...
Continue readingThe Cadillac Tax suspension and what that means for employer paid medical travel
Reading Time: 4 minutesMaria Todd discusses the effect of the Cadillac tax on high-value health plans and what it means to employer paid cross border medical travel going forward CADILLAC TAX EXPLAINED ESI COST CONTAINMENT STRATEGIES SILVER LINING FOR US CENTERS OF EXCELLENCE IN LOWER COST LOCATIIONS The...
Continue readingShould Concierge Physicians Consider Hiring a PR Professional?
Reading Time: 9 minutesMaria Todd discusses the advantages concierge medicine physicians can realize through a well-developed public relations (PR) strategy PUBLIC RELATIONS DEFINED PUBLIC RELATIONS IS NOT MARKETING CREATING AWARENESS & CREDIBILITY As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice,...
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