I find a major gap in healthcare professionals' understanding of the nuances of international marketing and SEO. They have no clue about the nuances of international SEO and how it can impact a medical practitioner's global digital strategy to attract patients from foreign countries. International SEO considerations go much further than website domain structures, such...
Continue readingMedical Tourism Destination Development
We help a limited number of ambitious and extraordinary clients to grow and scale their unique game-changing medical, dental, rehabilitation and wellness businesses Will your business be our next success story? By Maria K Todd, MHA PhD CEO & Founder, The Mercury Healthcare International group of companies You may automatically assume that I am...
Continue readingConnecting with Medical Tourism Prospects through Online Marketing
We help a limited number of ambitious and extraordinary clients to grow and scale their unique game-changing medical, dental, rehabilitation and wellness businesses Will your business be our next success story? By Maria K Todd, MHA PhD CEO & Founder, The Mercury Healthcare International group of companies I frequently receive calls and requests from...
Continue readingThe Economic Potential of Medical Travel Business Development
Maria Todd and her team of experts have completed tourism economic impact studies in 120 countries. Cities, states, regions, and countries across the world benefit from a pre-development situation assessment and feasibility studies and medical tourism and health travel destination brand creation prior to launch and marketing of their health and wellness tourism and...
Continue readingBrand Building for Healthcare Practitioners
When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign. "Living Brands" maximize the experience at ever single interaction between...
Continue readingMaria Todd Engaged by New Physician Clinic in St George Utah
A group of local investors tired of being forced to drive to Salt Lake City and Las Vegas for access to medical and surgical specialists have engaged Maria Todd to research a new physician specialty clinic project to meet the needs of patients from St George, Ivins, Washington, Santa Clara, and other nearby communities...
Continue readingReference-based Pricing Gets Put to the Test in Virginia
Reference-based pricing in healthcare is an interesting concept. What it is and how it works: Reference-based pricing is a relatively new healthcare reimbursement model where employers contract with a company to negotiate payment rates outside a traditional HMO or PPO contractual relationship and pay hospitals a negotiated amount based on a multiple of Medicare’s...
Continue readingMedical Tourism Marketing & GDPR Regulations – Are you ready?
So far, every medical tourism facilitator I have asked about General Data Protection Regulation ("GDPR") readiness has either not heard about the GDPR or they didn't think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical tourism project assignments that target European...
Continue readingWhat’s the difference between “best efforts” and “reasonable commercial efforts”?
This morning, as I was contemplating what to write about for today's article, I received an email from a client who red lined an offer from a health plan for the new Medicaid Managed Care initiative in Illinois. It seems the payer did not want to accept the proposed revision to change from...
Continue readingVertical Integration Returns to U.S. Healthcare: What You Need to Know Now
In the 1990s, during the Clinton Administration, the USA saw many attempts to achieve vertical integration in healthcare. Here we are again! New acronyms were initiated and made popular to describe Independent Practice Associations (IPAs), Physician Hospital Organizations (PHOs), which were managed and administered by entities known as Management Services Organizations (MSOs). Physicians felt the need to group up into...
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