by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International As a CEO of a long-established and successful American health travel firm, in the wake of yesterday’s unexpected turn of events, I find myself looking for “lemonade” recipes to make something good of this unanticipated basket of lemons laid on my table....
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Red Teaming Your Medical Tourism Operational Design
Defined loosely in Red Teaming Journal, red teaming is the practice of viewing a problem from an adversary or competitor’s perspective. The goal of most red teams is to enhance decision making, either by specifying the adversary’s preferences and strategies or by simply acting as a devil’s advocate. The entire point of the Red...
Continue readingHow to Use Growth Matrix Analysis in Medical Tourism
Growth matrix analysis in medical tourism is used by strategic management and includes four marketing strategies in order to enable economic growth of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a company’s application of...
Continue readingNine-Field Matrix Analysis in Medical Tourism
Nine-field matrix analysis in Medical Tourism in medical tourism enables the clear weighting distribution of management units and strategy derivatives for future development of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a...
Continue readingBenchmarking & Comparative Analysis in Medical Tourism
Benchmarking & comparative analysis in medical tourism helps clinics and hospitals use the information to find the right approach for market success A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Benchmarking is defined as a continuous process of analysis, in which a medical tourism hospital...
Continue readingAgile Marketing for Health and Wellness Tourism
Agile Marketing for Health and Wellness Tourism A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Agile marketing is a high-communication, low documentation, rapid iteration process designed to provide more frequent, more relevant and highly measurable marketing programs. This is a necessity in medical and dental...
Continue readingHotel and Spa Collaboration Criteria for Medical Tourism
A Workshop for Hoteliers and Alternative Accommodation Providers The Hotel and Spa Collaboration Criteria for Medical Tourism Workshop helps hoteliers to assess readiness to participate in medical tourism partner collaboration in their region. This 4-hour workshop can be offered at any location around the world. Add it to any event or congress as a pre-or post conference workshop. Help...
Continue readingIdentifying medical tourism buyer personas – Free Worksheet
© 2015. Maria Todd and Mercury Advisory Group. Excerpt from the Ultimate Guide to Medical Tourism Marketing. All international rights reserved. What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example a healthcare provider has at least two important and very distinct buyer personas. Usually...
Continue readingHow to Startup a Medical and Wellness Tourism Facilitator Business
Maria Todd writes this candid, “from the trenches” response to the daily stream of daily emails she receives from new medical tourism facilitators Starting a medical tourism facilitator business requires capital, know how, and consummate documentation for operating quality and safety standards, practices, policies, and protocols. Only then can a marketing and business plan...
Continue readingDifferentiation: How Your Medical Tourism Program Can Stand Out in a Crowded Marketplace
Existing hospitals, clinics and health resorts are facing a more competitive landscape than ever as more countries and destinations introduce new brands and distribution channels and new ambulatory surgery clinics owned by physicians compete. But smart lodging hospital and clinic executives are keeping their helath and wellness tourism programs fresh by innovating in such areas as...
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