Many healthcare facilities at international destinations have requested my assistance to get contracts with insurers who offer plans that cover elective medical travel. Some have heard through various advertising by consultants and medical tourism trade associations that this was possible so naturally, they want a piece of the action...
Continue reading
Red Teaming Your Medical Tourism Operational Design
Defined loosely in Red Teaming Journal, red teaming is the practice of viewing a problem from an adversary or competitor’s perspective. The goal of most red teams is to enhance decision making, either by specifying the adversary’s preferences and strategies or by simply acting as a devil’s advocate. The entire point of the Red...
Continue readingHow to Use Growth Matrix Analysis in Medical Tourism
Growth matrix analysis in medical tourism is used by strategic management and includes four marketing strategies in order to enable economic growth of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a company’s application of...
Continue readingWhat Impact will the Paris Tragedy have on Health and Wellness Tourism?
Ever since Friday afternoon here in Denver, I have personally felt sadness at the events that transpired in Paris. I’ve been checking on friends and their families (everyone reports back safe and sound). But I can’t help but wonder how this will impact the Health and Wellness Tourism industry. On any given...
Continue readingNine-Field Matrix Analysis in Medical Tourism
Nine-field matrix analysis in Medical Tourism in medical tourism enables the clear weighting distribution of management units and strategy derivatives for future development of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a...
Continue readingBenchmarking & Comparative Analysis in Medical Tourism
Benchmarking & comparative analysis in medical tourism helps clinics and hospitals use the information to find the right approach for market success A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Benchmarking is defined as a continuous process of analysis, in which a medical tourism hospital...
Continue readingAgile Marketing for Health and Wellness Tourism
Agile Marketing for Health and Wellness Tourism A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Agile marketing is a high-communication, low documentation, rapid iteration process designed to provide more frequent, more relevant and highly measurable marketing programs. This is a necessity in medical and dental...
Continue readingMedical Tourism Facilitator Excellence: How to Achieve it and Why It’s Important
Health care organizations are expected to deliver a high-level quality of care. This extends out to those who coordinate referrals and patient care to these healthcare organizations and providers. Society demands efficient usage of healthcare funding, transparency, integrity, competency and accountability. Medical tourism facilitation business operation is subject to regulations like any...
Continue readingHotel and Spa Collaboration Criteria for Medical Tourism
A Workshop for Hoteliers and Alternative Accommodation Providers The Hotel and Spa Collaboration Criteria for Medical Tourism Workshop helps hoteliers to assess readiness to participate in medical tourism partner collaboration in their region. This 4-hour workshop can be offered at any location around the world. Add it to any event or congress as a pre-or post conference workshop. Help...
Continue readingWhy all the lamentations about the lack of verified and standardized statistical reporting in medical tourism?
Many bloggers and so-called experts who post on LinkedIn like to bring attention to the lack of statistics, the poor quality of statistical reporting in medical tourism and the overblown allegations of market size. Waaaah! So what! There is no way to “force” proprietary businesses and multiple governments to standardize to one reporting method,...
Continue reading