Not getting enough traction with your marketing and advertising efforts towards American patients? Let's talk about it. Medical, dental and wellness tourism providers targeting individuals with specific health conditions may underestimate the challenges attracting North American patients from the USA. The stakes are higher than ever before because of many U.S. healthcare...
Continue reading8 of the worst examples of dental marketing
Today, I’ve decided to address some of the atrocious examples of dental marketing communications copy I’ve witnessed in a long time. I was glancing through the pages of a local lifestyle magazine that featured the Best Dentists in Denver, Colorado. As I scanned the display ads for the “Winners” of the recognition, I found myself...
Continue readingMedical Tourism Destination Pairings: Overwater Resorts
Overwater resorts would qualify for a unique destination pairing in medical tourism. They give the visitor a chance to explore new adventures and mix in a little elective healthcare. After all, why would someone who needs an elective healthcare service choose to book a medical tourism package if they can afford care in the comfort...
Continue readingCAN MOST AMERICANS AFFORD to TRAVEL ABROAD for MEDICAL TOURISM?
Recently I posted a survey on LinkedIn to ask my more than 5400 followers there if they believe Americans can afford to travel abroad for healthcare. Here are some facts and figures to help you decide for yourself: US Average Rent by Bedroom Studio /Efficiency Apartment (one room + toilet) $1065/month One Bedroom Apartment...
Continue readingPoint of View: The Intersection of Medical Tourism and the Internet of Things (IoT)
By Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International, Inc. Estimates about the potential of connected devices by the year 2020 range from 26 billion (Gartner) to 75 billion (Morgan Stanley). The Internet of Things (IoT) will give rise to new and disruptive medical tourism industry transformations and business outcomes....
Continue reading
Red Teaming Your Medical Tourism Operational Design
Defined loosely in Red Teaming Journal, red teaming is the practice of viewing a problem from an adversary or competitor’s perspective. The goal of most red teams is to enhance decision making, either by specifying the adversary’s preferences and strategies or by simply acting as a devil’s advocate. The entire point of the Red...
Continue readingHow to Use Growth Matrix Analysis in Medical Tourism
Growth matrix analysis in medical tourism is used by strategic management and includes four marketing strategies in order to enable economic growth of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a company’s application of...
Continue readingWhat Impact will the Paris Tragedy have on Health and Wellness Tourism?
Ever since Friday afternoon here in Denver, I have personally felt sadness at the events that transpired in Paris. I’ve been checking on friends and their families (everyone reports back safe and sound). But I can’t help but wonder how this will impact the Health and Wellness Tourism industry. On any given...
Continue readingNine-Field Matrix Analysis in Medical Tourism
Nine-field matrix analysis in Medical Tourism in medical tourism enables the clear weighting distribution of management units and strategy derivatives for future development of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a...
Continue readingBenchmarking & Comparative Analysis in Medical Tourism
Benchmarking & comparative analysis in medical tourism helps clinics and hospitals use the information to find the right approach for market success A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Benchmarking is defined as a continuous process of analysis, in which a medical tourism hospital...
Continue reading