How can we make effective use of podcast content in our medical tourism marketing? 1 The use of podcasting and audio streaming is nothing new, but it is sadly underutilized in health tourism marketing and promotion. Content Strategy First, you must devise a strategy for what content would be of interest...
Continue readingWhy Develop Medical Tourism Destination Experiences?
Offering medical tourism destination experiences is smart business. Here’s why: People probably won’t tell their friends about a hospital or hotel room — but they are more likely to share news of their great medical tourism destination experiences. If you don’t begin offering “unique, curated experiences” — like private cooking lessons with famous chefs or intimate...
Continue reading8 of the worst examples of dental marketing
Today, I’ve decided to address some of the atrocious examples of dental marketing communications copy I’ve witnessed in a long time. I was glancing through the pages of a local lifestyle magazine that featured the Best Dentists in Denver, Colorado. As I scanned the display ads for the “Winners” of the recognition, I found myself...
Continue readingCAN MOST AMERICANS AFFORD to TRAVEL ABROAD for MEDICAL TOURISM?
Recently I posted a survey on LinkedIn to ask my more than 5400 followers there if they believe Americans can afford to travel abroad for healthcare. Here are some facts and figures to help you decide for yourself: US Average Rent by Bedroom Studio /Efficiency Apartment (one room + toilet) $1065/month One Bedroom Apartment...
Continue readingPoint of View: The Intersection of Medical Tourism and the Internet of Things (IoT)
By Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International, Inc. Estimates about the potential of connected devices by the year 2020 range from 26 billion (Gartner) to 75 billion (Morgan Stanley). The Internet of Things (IoT) will give rise to new and disruptive medical tourism industry transformations and business outcomes....
Continue readingWhy all the lamentations about the lack of verified and standardized statistical reporting in medical tourism?
Many bloggers and so-called experts who post on LinkedIn like to bring attention to the lack of statistics, the poor quality of statistical reporting in medical tourism and the overblown allegations of market size. Waaaah! So what! There is no way to “force” proprietary businesses and multiple governments to standardize to one reporting method,...
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Globalization, localization and international health and wellness tourism marketing
Localization (sometimes shortened to “l10n”) is the process of adapting a health and wellness tourism product or service to a particular language, idiom, culture, and desired local “look-and-feel.” When marketing these health and wellness services, the messages to the target audience must be localized to achieve the best resonance with the message recipient. The language...
Continue readingHow forward thinking medical tourism suppliers can tap into the on-demand economy
Health tourism industry expert, Maria Todd believes medical tourism services such as executive health checkups, dialysis services on the road, spa services and massages, as well as second opinion consultations are among many services that could easily lend themselves to the on-demand economy that is emerging worldwide. The on-demand economy is populated by an emerging set...
Continue readingHow competitive research helps to analyze your comparative advantage as a medical tourism destination
Good competitive research can assist you greatly to position yourself in the medical tourism market, while poor or inaccurate research can lead you to make bad and expensive market decisions that will never thrive. List your strengths, weaknesses, opportunities, threats and consumer substitution potential in five columns on a white board. This information can...
Continue readingTutte le strade portano a Roma per il turismo medico
Tutte le strade portano a Roma per il turismo medico – (All Roads Lead to Rome for Medical Tourism) I recently spent three days with the Universita Campus Bio Medico di Roma, performing a preliminary market and operational assessment and strategic planning consultation. The polyclinic recently was accredited as an academic medical center by...
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