Established hospitals and clinics are comfortable focusing on traditional metrics. They expect that sales agents (facilitators, travel agents, and tour operators) and traditional media buys to promote to their target markets and drive immediate sales. Social media for any business is a longer-term sales cycle than traditional sales, but in social media for medical tourism is proving to...
Continue readingSocial media for healthcare leaders is rapidly changing at an incredible pace, and one of the major factors contributing to this dramatic change is the upsurge in the level of healthcare communication. Some of the mind-blowing facts are mentioned here: • 75% of the engagement on a Facebook post happens in the first 5 hours....
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Finding a differentiator for your medical tourism hospital, clinic or medical practice is not an easy task. Many medical tourism suppliers struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. To be successful, a medical tourism supplier seeking to differentiate themselves must meet three important criteria: Your differentiation must be true....
Continue readingCould your medical tourism marketing strategy benefit from a refocusing of your lens? Consider this technique to narrow your approach and drive higher turnover. Let’s say you run a small clinic in a city in Europe, Asia, Latin America, or elsewhere. One that competes directly with doctors working in three nearby private hospitals and their physicians...
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Successful traction for a medical tourism startup is what qualifies the business as viable. Without traction, your business is a failure. While there are many traction channels to pursue, it difficult for most medical tourism startup business owners to determine in advance which will work to get them the traction they need to succeed. This is because there...
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Establishing a medical tourism destination program is much more than finding some excess capacity beds at a private or teaching hospital and circling the wagons. Making the decision to enter medical tourism as a supplier is just a start. The next step is to plan the strategy to attract consumers to your destination with...
Continue readingBe sure to hit all the touch points that self-funded employer representatives want to see when they come for a medical tourism familiarization (fam) tour at your location. Employer-sponsored self-funded health benefit plans are increasing in number like never before. Many are investigating health travel (not “medical tourism”) as an option for their workforce to access medically necessary...
Continue readingInternational Hospital Accreditation for Medical Tourism – Who Pays? HEATH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about As Health Tourism is merely a service line within your overall business strategy, is aN EXPENSIVE & separate “accreditation” really necessary?...
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