So far, every medical tourism facilitator I have asked about General Data Protection Regulation ("GDPR") readiness has either not heard about the GDPR or they didn't think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical tourism project assignments that target European...Continue reading
In order to plan better marketing and branding strategy,the data in the checklist below should be gathered by your international patient department liaison from each and every medical or dental tourism patient...
CEO & Founder Mercury Healthcare InternationalFor most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed.Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and authenticity, using more video and fewer words. Will...Continue reading
Executive Director Center for Health Tourism StrategyRecently I was asked to evaluate the Chinese medical tourism market for one of our strategic partners. At first, my response was Hong Kong, Beijing, Shanghai, Shenzhen Guangzhou, and Xiamen. Then I approached the strategic dilemma from a different angle. By adjusting my perspective, I identified a quick start, "low hanging...Continue reading
Executive DirectorCenter for Health Tourism StrategyAre you scratching your head wondering why more people aren't lining up to buy medical tourism services from you?If what you are doing to connect with buyers isn't working, it's time to re-examine and change your approach. If you can identify the problem, you can rectify it....
Executive DirectorCenter for Health Tourism Strategy "In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs." Some destinations have followed the advice of consultants to create a medical tourism destination “directory”. The consultants convinced...Continue reading
Medical tourism destinations are made up of both tangible and intangible assets. Tangible assets could include places such as hospitals, clinics, health resorts, rehabilitation centers, dialysis treatment centers, or and geographical features such as beaches or mountains, historical sites, and attractions. Intangible assets might include culture, customs, and history. Medical tourism visitors choose a destination...Continue reading
Cigna launched its first ever international brand campaign, targeting young, global, mobile individuals as it seeks to grow its business in key international markets.In addition to the U.S. market, Cigna, based in Bloomfield, Connecticut, offers insurance services in 30 other countries including Canada, China, India, New Zealand, South Korea, Taiwan, and Turkey. The global...Continue reading
The use of podcasting and audio streaming is nothing new, but it is sadly underutilized in health tourism marketing and promotion.Content StrategyFirst, you must devise a strategy for what content would be of interest to whom and why. This must be examined and driven by the type of business you are.For example, a medical...Continue reading
Offering medical tourism destination experiences is smart business. Here’s why: People probably won’t tell their friends about a hospital or hotel room — but they are more likely to share news of their great medical tourism destination experiences. If you don’t begin offering “unique, curated experiences” — like private cooking lessons with famous chefs or intimate...Continue reading