Health Tourism Marketing Trends for 2017: Refocusing the Lens

CEO & Founder Mercury Healthcare InternationalFor most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed.Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and authenticity, using more video and fewer words.  Will...

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Hello Activities Guide, Goodbye Visitor’s Guide

Executive DirectorCenter for Health Tourism Strategy "In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs." Some destinations have followed the advice of consultants to create a medical tourism destination “directory”. The consultants convinced...

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Product Characteristics of a Medical Tourism Destination

Medical tourism destinations are made up of both tangible and intangible assets. Tangible assets could include places  such as hospitals, clinics, health resorts, rehabilitation centers, dialysis treatment centers, or and geographical features such as beaches or mountains, historical sites, and attractions. Intangible assets might include culture, customs, and history. Medical tourism visitors choose a destination...

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Why Develop Medical Tourism Destination Experiences?

Offering medical tourism destination experiences is smart business. Here’s why: People probably won’t tell their friends about a hospital or hotel room — but they are more likely to share news of their great medical tourism destination experiences. If you don’t begin offering “unique, curated experiences” — like private cooking lessons with famous chefs or intimate...

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