With advanced degrees in health administration, OR nursing experience, mediation and training as a health law paralegal, it's rare to find and expert also certified by Google in digital marketing tactics and strategies....
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High-Value Health Care: The Intersection of Quality, Affordability and Outcomes for Employers
Employers are uniquely positioned to positively influence the quality and cost of health care through direct-with-employer contracting. But they aren't sure whom to call and how to proceed. Neither are the providers......
Continue readingMedical Tourism Marketing & GDPR Regulations – Are you ready?
So far, every medical tourism facilitator I have asked about General Data Protection Regulation (“GDPR”) readiness has either not heard about the GDPR or they didn’t think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical...
Continue readingHow Well Do You Know Your Medical or Dental Tourism Customer?
How Well Do You Know Your Medical or Dental Tourism Customer? In order to plan better marketing and branding strategy, the data in the checklist below should be gathered by your international patient department liaison from each and every medical or dental tourism patient Let’s imagine for a moment that...
Continue readingHealth Tourism Marketing Trends for 2017: Refocusing the Lens
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International For most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed. Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and...
Continue readingChina, the Silk Road and Medical Tourism Market Strategy
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy Recently I was asked to evaluate the Chinese medical tourism market for one of our strategic partners. At first, my response was Hong Kong, Beijing, Shanghai, Shenzhen Guangzhou, and Xiamen. Then I approached the strategic dilemma from a different angle. By adjusting my perspective,...
Continue readingWhy Aren’t Customers Buying Your Medical Tourism Services?
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy Are you scratching your head wondering why more people aren’t lining up to buy medical tourism services from you? If what you are doing to connect with buyers isn’t working, it’s time to re-examine and change your approach. If you can identify...
Continue readingHello Activities Guide, Goodbye Visitor’s Guide
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy “In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs.” An Unfortunate Case Study Caused by a lack of...
Continue readingProduct Characteristics of a Medical Tourism Destination
Product Characteristics of a Medical Tourism Destination 1 Tangible and Intangible Assets Medical tourism destinations are made up of both tangible and intangible assets. Tangible assets could include places such as hospitals, clinics, health resorts, rehabilitation centers, dialysis treatment centers, or and geographical features such as beaches or mountains, historical sites, and attractions. Intangible...
Continue readingCigna launches its first ever international brand campaign
Cigna launched its first ever international brand campaign, targeting young, global, mobile individuals as it seeks to grow its business in key international markets. In addition to the U.S. market, Cigna, based in Bloomfield, Connecticut, offers insurance services in 30 other countries including Canada, China, India, New Zealand, South Korea, Taiwan, and Turkey. The...
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