A 6-points checklist from Maria Todd to use when getting started with social marketing for healthcare products and services...
Continue readingKickstarting Your ASC’s Robotic Surgery Program
Maria Todd offers several important tips for marketing robotic surgery no matter which system you've purchased. ...
Continue readingCan Surgeons Operate a Concierge Medical Practice?
Can Surgeons Operate a Concierge Medical Practice? Concierge Medicine is a membership fee model of private practice that physicians adopt and build a product and a program for patients who need ongoing continual care over the course of a year. Many surgeons operate an “episodic” practice that has a defined beginning and ending of...
Continue reading
Hackvertising: What it is; How to Use It
Hackvertising involves closely watching conversations trending on social media and in the news and then finding relevant ways to insert your brand into those conversations...
Continue reading
Customer Mind Control
Make brand awareness and engagement an obsession. Focus on increasing your brand footprint. When your brand is your customer's first thought to solve a problem or fill a need, you've achieved mindshare....
Continue readingAre You Overlooking Your ASC’s Secret Marketing Weapon?
Most Ambulatory Surgery Centers (ASCs) don’t have an internal marketing expert on staff. Many feel they cannot afford one, while others simply haven’t considered it. Which group describes you? I recently attended my second Becker’s ASC event in Chicago in as many years. Much to my surprise, when people in the exhibit hall and...
Continue reading
Nearly 36% of payments tied to FFS Alternatives
Offering alternative value-based payment options to payers differentiated you and delivered competitive advantages. Now, if you don't, you'll be left out. Are you ready to risk that?...
Continue readingJob ONE for a Medical Tourism Facilitator Startup
Starting a medical tourism facilitator business is the role of an "entrepreneur" with only one job...and it isn't referring patients or coordinating care...
Continue readingWaste accounts for one-quarter of U.S. healthcare spending – if not more…
Learn what kinds of content marketing and promotion achieve the greatest results for medical providers....
Continue readingHow can Medical Providers find time to create the content they want to share?
Learn what kinds of content marketing and promotion achieve the greatest results for medical providers....
Continue reading