How can Medical Providers find time to create the content they want to share?

AskMariaTodd™

Creating digital content can be time-consuming. Resources available in-house for many medical groups, hospitals and ASCs are often inadequate. Get more out of the effort and budget that you invest in marketing with these insights:

What Kinds of Content Work?

Webinars/events 43%
Videos/motion graphics 41%
Interactive content 40%
Newsletters/blog posts 40%
Case studies/articles 38%
Research/eBooks 32%
Infographics 28%

What ARE THEY TRYING TO ACHIEVE?

Increasing conversion rates 54%
Improving quality of leads 53%
Increasing leads/subscribers 49%
Increasing engagement time 38%
Improving brand preference 33%
Integrating across channels 20%
Reducing sales cycle time 19%

TO WHOM ARE THEY MARKETING?

Ideal Customer Insights

  • Location and time zones
  • Spending patterns and buying power
  • Languages spoken
  • Stages of life
  • Interests
  • Industries in which they are employed
  • Title
  • Age

CONTENT CREATION SOURCES

62% – Outsourced to a specialist
24% – Combination of outsourced and in-house resources
14% – In-house resources only

Channel Effectiveness

Email 77%
Social media 53%
Website/blog 52%
SEO/organic search 22%
Display ads 21%
PPC/paid search 21%
Content syndication 20%

How MANY HAVE A CONTENT STRATEGY IN PLACE?

36% – Executing on a set strategy
32% – Preparing to take action
25% – Talking about it
8% – Doing nothing – no plans

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