Health care organizations are expected to deliver a high-level quality of care. This extends out to those who coordinate referrals and patient care to these healthcare organizations and providers. Society demands efficient usage of healthcare funding, transparency, integrity, competency and accountability. Medical tourism facilitation business operation is subject to regulations like any...
Continue readingMedical Tourism Provider Safety & Quality Criteria: Mobility programs
In my visits to healthcare facilities interested in medical tourism startup, I use several proprietary checklists to objectively assess a provider’s readiness and propensity for success with medical tourism. This is one reason why we don’t take seriously any emails we receive from hospitals or medical tourism agencies (in the USA or abroad) that say,...
Continue readingHealth & Wellness Tourism – Morocco
Guests seeking a health and wellness tourism experience in Morocco can find therapies based on indigenous traditions and ingredients. These holiday breaks afford guests with insights into how others stay healthy throughout the world. These spa resorts offer travelers the opportunity to make cultural connections through such activities as dance, yoga, gastronomy, and other...
Continue readingWellness travel and health tourism in Mexico: Spotlight on luxury pairings
A new spotlight illuminating Upscale Luxury Resorts will prove a great bonus when planning wellness travel and health tourism in Mexico Mexico now boasts seven AAA Five Diamond Restaurants. Having been on the Diamond Rating Team some 40 years ago, I have tremendous respect for what goes into earning such an honor. Among them the following...
Continue reading
Globalization, localization and international health and wellness tourism marketing
Localization (sometimes shortened to “l10n”) is the process of adapting a health and wellness tourism product or service to a particular language, idiom, culture, and desired local “look-and-feel.” When marketing these health and wellness services, the messages to the target audience must be localized to achieve the best resonance with the message recipient. The language...
Continue readingHow to Market Your Hospital to Referral Agents and Facilitators
An article on planning and hosting of tours for medical tourism facilitators that a hospital should strategically prepare for success From the Medical Tourism Marketing & Branding Series As a medical tourism facility, you will likely have many opportunities to show interested medical tourism facilitators and other interested patient referral sources the features of your hospital....
Continue reading[INFOGRAPHIC] Add Testimonials to Boost Medical Tourism Sales
Identifying medical tourism buyer personas – Free Worksheet
© 2015. Maria Todd and Mercury Advisory Group. Excerpt from the Ultimate Guide to Medical Tourism Marketing. All international rights reserved. What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example a healthcare provider has at least two important and very distinct buyer personas. Usually...
Continue readingHow to Startup a Medical and Wellness Tourism Facilitator Business
Maria Todd writes this candid, “from the trenches” response to the daily stream of daily emails she receives from new medical tourism facilitators Starting a medical tourism facilitator business requires capital, know how, and consummate documentation for operating quality and safety standards, practices, policies, and protocols. Only then can a marketing and business plan...
Continue readingSpending Trends in Medical Tourism Congresses and Exhibitions
The study profiled marketing channel spending of business-to-business exhibitors from small to large-sized organizations, across all exhibition industry sectors, including hospitals and clinics. In a series of special reports, the Center for Exhibition Industry Research recently released its latest one – “The Marketing Spend Decision”. This was interesting to me because of the proliferation...
Continue reading