I find a major gap in healthcare professionals' understanding of the nuances of international marketing and SEO. They have no clue about the nuances of international SEO and how it can impact a medical practitioner's global digital strategy to attract patients from foreign countries. International SEO considerations go much further than website domain structures, such...Continue reading
This morning, as I was contemplating what to write about for today's article, I received an email from a client who red lined an offer from a health plan for the new Medicaid Managed Care initiative in Illinois. It seems the payer did not want to accept the proposed revision to change from...Continue reading
You've seen it time and time again. Some publisher has published yet another new report that highlights the market size and potential of the medical tourism / health travel / medical travel market size and opportunity. The cost to access this report is often more than USD $1000. And sometimes, the purchase price of your very...Continue reading
Is ISO 9001:2015 Certification right for your medical tourism business?Earlier this week, I spent two days in my Denver office, coaching a new medical tourism startup company's founders on business model design, infrastructure and workflows. They are planning a new medical tourism and health travel referral and logistics agency. Read this article on LinkedIn Pulse...
In order to plan better marketing and branding strategy,the data in the checklist below should be gathered by your international patient department liaison from each and every medical or dental tourism patient...
CEO & Founder Mercury Healthcare InternationalAs a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers. Often, they are planning to travel anyway for a corporate meeting or event, a training course, or a strategic planning retreat. That was...Continue reading
CEO and Founder Mercury Healthcare International, Inc.Many medical tourism facilitators open their business without any medical knowledge or training.To me, that's as crazy as deciding to open a piano tuning business because you can tell black keys from white keys and you know that people with pianos need piano tuners at least once every...Continue reading
CEO & Founder Mercury Healthcare InternationalSecondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus. What is wellness tourism? Thanks for asking! Secondary wellness tourism is...Continue reading
CEO & Founder Mercury Healthcare InternationalFor most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed.Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and authenticity, using more video and fewer words. Will...Continue reading
When a health tourism coordinator represents that their provider network selection process involves due diligence but doesn't conduct primary source verification of credentials, training and experience, I view that as false advertising which is illegal in most jurisdictions. 1 Professional health and wellness services coordinators and facilitators owe a duty of due diligence to clients Without...Continue reading