The Nonsense of Medical Tourism Market Reports

Comes now, the never-ending promotional hype of totally useless, misguided medical tourism market analysis reports. This trend of new market researcher houses preying on "wantrepreneurs" with cash burning a hole in their pocket and a desire to leapfrog ahead of competitors the easy way is actually replacing the attraction of attending the super-saturated phenomenon of...

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Charter Jets and Health Tourism

 CEO & Founder Mercury Healthcare InternationalAs a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers.  Often, they are planning to travel anyway for a corporate meeting or event, a training course, or a strategic planning retreat. That was...

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Secondary Wellness Tourism On The Rise

 CEO & Founder Mercury Healthcare InternationalSecondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus.  What is wellness tourism?  Thanks for asking! Secondary wellness tourism is...

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Health Tourism Marketing Trends for 2017: Refocusing the Lens

CEO & Founder Mercury Healthcare InternationalFor most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed.Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and authenticity, using more video and fewer words.  Will...

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