7 Attributes for Long Term Sustainable Competitive Advantages in Health Tourism

Disruptive marketing strategies for medical tourism are built around differentiation that provides at least three long term sustainable competitive advantages. Long term sustainable competitive advantages in medical tourism put a destination (and its premium providers) on the map, gain visibility, claim top of the mind dominance in specialty, and capture premium market share. Celebrate unique...

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5 Tips to Help You Win in the Medical Tourism Patient Business

Try these five little changes to help you restructure your strategy to transform medical tourism patient enquiries to conversions Around the world, I consult to medical tourism providers in every stage of business development. Frequently, they tell me that their most frustrating pain point is the frustration and uncertainty about how to desgin a winning medical tourism patient sales cycle...

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Medical Tourism Facilitators: What’s Your USP?

The most successful medical tourism facilitator businesses are based on being unique in the marketplace somehow. I’ve owned a medical tourism facilitator business, so I know exactly how difficult that is to offer something that nobody else does. But by doing that, you make your competition irrelevant. In 2009, I began the documentation process to...

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Dr. Maria K. Todd Presents on Why Medical Tourism Facilitators Fail

Editor’s Note: Maria Todd, the author of The Medical Tourism Facilitator’s Handbook (2011 CRC | Productivity Press) and 10 other healthcare business administration professional books was recently asked to present a short session at an international medical tourism conference on the topic of ‘Why So Many Medical Tourism Facilitators Fail.’ Dr. Todd examined the phenomenon and compiled her impressions about...

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