Is ISO 9001:2015 Certification right for your medical tourism business? AskMariaTodd Is ISO 9001:2015 Certification right for your medical tourism business? Earlier this week, I spent two days in my Denver office, coaching a new medical tourism startup company’s founders on business model design, infrastructure and workflows. They are planning a new medical tourism...
Continue readingHow Well Do You Know Your Medical or Dental Tourism Customer?
How Well Do You Know Your Medical or Dental Tourism Customer? In order to plan better marketing and branding strategy, the data in the checklist below should be gathered by your international patient department liaison from each and every medical or dental tourism patient Let’s imagine for a moment that...
Continue readingCharter Jets and Health Tourism
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International As a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers. Often, they are planning to travel anyway for a corporate meeting or event, a training course,...
Continue readingBundling Medical Tourism Activities Into a Product Strategy
by Maria K Todd, MHA PhD CEO and Founder Mercury Healthcare International, Inc. Many medical tourism facilitators open their business without any medical knowledge or training. To me, that’s as crazy as deciding to open a piano tuning business because you can tell black keys from white keys and you know that people with...
Continue readingSecondary Wellness Tourism On The Rise
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International Secondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus. What is wellness tourism?...
Continue readingHealth Tourism Marketing Trends for 2017: Refocusing the Lens
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International For most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed. Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and...
Continue readingThe Importance of Healthcare Provider Credentialing in Health Tourism
When a health tourism coordinator represents that their provider network selection process involves due diligence but doesn’t conduct primary source verification of credentials, training and experience, I view that as false advertising which is illegal in most jurisdictions. 1 Professional health and wellness services coordinators and facilitators owe a...
Continue readingMedical Tourism Destination Pairings: Overwater Resorts
Overwater resorts would qualify for a unique destination pairing in medical tourism. They give the visitor a chance to explore new adventures and mix in a little elective healthcare. After all, why would someone who needs an elective healthcare service choose to book a medical tourism package if they can afford care in the comfort...
Continue readingCAN MOST AMERICANS AFFORD to TRAVEL ABROAD for MEDICAL TOURISM?
Recently I posted a survey on LinkedIn to ask my more than 5400 followers there if they believe Americans can afford to travel abroad for healthcare. Here are some facts and figures to help you decide for yourself: US Average Rent by Bedroom Studio /Efficiency Apartment (one room + toilet) $1065/month One Bedroom Apartment...
Continue readingWhat is a Medical Tourism Facilitator?
By Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International, Inc. The term, Medical Tourism Facilitator has so many facets to it, that I suggest it is time to revisit the term and perhaps refine the role and qualifications a bit better. A medical tourism facilitator can be many things to many people. To...
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