You’ve seen it time and time again. Some publisher has published yet another new report that highlights the market size and potential of the medical tourism / health travel / medical travel market size and opportunity. The cost to access this report is often more than USD $1000. And...
Continue reading6 Key Considerations When Targeting U.S. Patients for Medical Tourism
Not getting enough traction with your marketing and advertising efforts towards American patients? Let's talk about it. Medical, dental and wellness tourism providers targeting individuals with specific health conditions may underestimate the challenges attracting North American patients from the USA. The stakes are higher than ever before because of many U.S. healthcare...
Continue readingThe Cadillac Tax suspension and what that means for employer paid medical travel
The Affordable Care Act’s high-cost plan tax (HCPT), popularly known as the “Cadillac tax,” is a 40 percent excise tax on employer plans exceeding $10,200 in premiums per year for individuals and $27,500 for families. This caused employers and labor unions who were operating self-funded health benefit plans (Employer Sponsored...
Continue readingPerils & pitfalls of methodological nationalism in medical tourism
In Social Science, Methodological Nationalism is a term used to describe an intellectual orientation and pattern in scholarly research and many commercially prepared advertorial and promotional pieces that conceives of the nation-state as the sole unit of analysis or as a container for social processes. So for example, rather than...
Continue readingFormer Hospital Owner Gets Over 5 Years in Prison for Paying Illegal Referral Kickbacks
A former California hospital owner will spend more than 5 years in prison, give up $10 million and liquidate his vintage cars after he pled guilty to orchestrating a 15-year health care fraud scheme involving more than USD $40 million in kickbacks to doctors and medical professionals in exchange for thousands of referrals for patients...
Continue readingHealthcare service design
Healthcare organizations tend to focus around products and delivery channels and customer-facing outputs, while internal processes (UX, employees) are overlooked. Maria Todd focuses on these internal processes in this latest article on medicaltourism and healthcare #servicedesign. Service design is not a new concept. It's been around since 1982. Lynn Shostack...
Continue readingUnderstanding the challenges and opportunities that lie within the GCC for healthcare and health tourism
The entire Gulf region is witnessing an exponential population growth. Over 49% of the density, however, consists of expatriates from all over the world, engaged in trades engineering, and service industries. At the same time, longevity contributes to the growth of as people live longer develop many common chronic conditions encountered in more...
Continue readingWhy Health Insurers Don’t Offer Plans that Cover Elective Medical Travel
Many healthcare facilities at international destinations have requested my assistance to get contracts with insurers who offer plans that cover elective medical travel. Some have heard through various advertising by consultants and medical tourism trade associations that this was possible so naturally, they want a piece of the action...
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