The Nonsense of Medical Tourism Market Reports

Comes now, the never-ending promotional hype of totally useless, misguided medical tourism market analysis reports. This trend of new market researcher houses preying on "wantrepreneurs" with cash burning a hole in their pocket and a desire to leapfrog ahead of competitors the easy way is actually replacing the attraction of attending the super-saturated phenomenon of...

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Medical Tourism Destination Development

We help a limited number of ambitious and extraordinary clients to grow and scale their unique game-changing medical, dental, rehabilitation and wellness businesses Will your business be our next success story? By Maria K Todd, MHA PhD CEO & Founder, The Mercury Healthcare International group of companies You may automatically assume that I am...

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Brand Building for Healthcare Practitioners

When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign.  "Living Brands" maximize the experience at ever single interaction between...

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