Caveat Emptor! Comes now, the never-ending promotional hype of totally useless, misguided medical tourism market analysis reports. This trend of new market researcher houses preying on “wantrepreneurs” with cash burning a hole in their pocket and a desire to leapfrog ahead of competitors the easy way is actually replacing the attraction of...
Continue readingInternational SEO – Standing Broad Jump or Flying Leap?
I find a major gap in healthcare professionals’ understanding of the nuances of international marketing and SEO. They have no clue about the nuances of international SEO and how it can impact a medical practitioner’s global digital strategy to attract patients from foreign countries. International SEO considerations go much further than...
Continue readingDestination Evaluation for Medical Travel: A Checklist for Facilitators (Part I – Airport and Hotel Arrival)
Much has been posted in press releases, directories, brochures, and other content when a new “place” decides to enter Medical Tourism. Some of it is very superficial and doesn’t address what a medical tourism facilitator needs to know about a place they will recommend to their clients. This lack of detail is frequently exacerbated...
Continue readingMedical Tourism Destination Development
We help a limited number of ambitious and extraordinary clients to grow and scale their unique game-changing medical, dental, rehabilitation and wellness businesses Will your business be our next success story? By Maria K Todd, MHA PhD CEO & Founder, The Mercury Healthcare International group of companies You may automatically assume that I am...
Continue readingConnecting with Medical Tourism Prospects through Online Marketing
We help a limited number of ambitious and extraordinary clients to grow and scale their unique game-changing medical, dental, rehabilitation and wellness businesses Will your business be our next success story? By Maria K Todd, MHA PhD CEO & Founder, The Mercury Healthcare International group of companies I frequently receive calls and requests from...
Continue readingHospital Wayfinding Within Medical Tourism Facilities
We help a limited number of ambitious and extraordinary clients to grow and scale their unique game-changing medical, dental, rehabilitation and wellness businesses Will your business be our next success story? By Maria K Todd, MHA PhD CEO & Founder, The Mercury Healthcare International group of companies As a former hospital administrator, and now...
Continue readingThe Economic Potential of Medical Travel Business Development
Maria Todd and her team of experts have completed tourism economic impact studies in 120 countries. Cities, states, regions, and countries across the world benefit from a pre-development situation assessment and feasibility studies and medical tourism and health travel destination brand creation prior to launch and marketing of their health...
Continue readingUS Domestic Medical Travel on the Rise in Rural Markets
by Maria K Todd MHA PhD In the USA, according to the census data from 2016, rural areas cover 97 percent of the nation’s land area, home to 19.3 percent of the population (about 60 million people). By this, I refer to the official definitions developed by the Census Bureau which identifies two types...
Continue readingBrand Building for Healthcare Practitioners
When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign. “Living Brands” maximize the experience at...
Continue readingMedical Tourism Marketing & GDPR Regulations – Are you ready?
So far, every medical tourism facilitator I have asked about General Data Protection Regulation (“GDPR”) readiness has either not heard about the GDPR or they didn’t think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical...
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