Human Nature and Health Tourism Marketing

There’s a reason that casting villains is a successful health tourism marketing and advertising tactic for many years: We love to hate the enemy! It is true: marketing that creates common enemies works because it unites us with groups of people we believe to be like us. How can we use this trait to enhance conversions in health care...

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How to Create the Medical Tourism Buyer Personae

The power of personae (done properly) is to build a predictive model to focus on the buyer and their needs. When medical tourism providers empathize with the varying buying modalities that exist in their diverse customer segments, consumers take interest. Several healthcare providers launching a medical tourism program use personae,  but few do it very well.  When executed...

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Incredible India Checkup Package

Are you ready to build a health tourism experience at your hospital, clinic or medical center? Our medical tourism strategy experts will help you build unique health tourism destination experiences that will delight your clients and build brand loyalty. Checkup packages afford clients a soft landing and enable them to get to know you...

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How to launch a new medical tourism product

The unofficial guide for hospitals, clinics, and destination tourism and hospitality partners. Did you know that most (>80%) of the medical tourism startup initiatives around the world fail to meet or exceed revenue targets in their first 5 years? Follow these steps to beat the odds and develop a sustainable product and source market strategy...

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5 Tips to Help You Win in the Medical Tourism Patient Business

Try these five little changes to help you restructure your strategy to transform medical tourism patient enquiries to conversions Around the world, I consult to medical tourism providers in every stage of business development. Frequently, they tell me that their most frustrating pain point is the frustration and uncertainty about how to desgin a winning medical tourism patient sales cycle...

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Medical Tourism Facilitators: What’s Your USP?

The most successful medical tourism facilitator businesses are based on being unique in the marketplace somehow. I’ve owned a medical tourism facilitator business, so I know exactly how difficult that is to offer something that nobody else does. But by doing that, you make your competition irrelevant. In 2009, I began the documentation process to...

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Facebook Strategies for Medical Tourism Brands

Medical Tourism Suppliers: Have you updated your Facebook Strategy for business? Facebook now begins its second decade. The old adage of “adapt or face extinction” applies to the business of social networks the same as it did for dinousaurs. Consumers and medical tourism businesses continue to evolve with the rapid pace of the ever-changing digital environment. Adoption...

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Medical tourism patient satisfaction with hospital food service

Medical tourism patient satisfaction with hospital food service is a mission critical consideration for every healthcare brand. In auditing hospitals’ readiness for medical tourism on 5 continents, I always inquire about patient complaints and how they are addressed. Most hospital executives tell me that their most frequent complaint from international patients, expatriates, and medical tourism...

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