Defined loosely in Red Teaming Journal, red teaming is the practice of viewing a problem from an adversary or competitor’s perspective. The goal of most red teams is to enhance decision making, either by specifying the adversary’s preferences and strategies or by simply acting as a devil’s advocate. The entire point of the Red...
Continue readingGrowth matrix analysis in medical tourism is used by strategic management and includes four marketing strategies in order to enable economic growth of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a company’s application of...
Continue readingEver since Friday afternoon here in Denver, I have personally felt sadness at the events that transpired in Paris. I’ve been checking on friends and their families (everyone reports back safe and sound). But I can’t help but wonder how this will impact the Health and Wellness Tourism industry. On any given...
Continue readingIn the USA, there are about 500 licensed insurers and about 210,000 employers who operate self insured or self-funded health benefit plans. We haven’t yet seen very many on the list that are willing to contract with medical tourism suppliers. Maybe you’ll be the first? AARPAARP Medicare Advantage HMOAARP Medicare Advantage POSAARP Medicare Advantage...
Continue readingMaria Todd writes this candid, “from the trenches” response to the daily stream of daily emails she receives from new medical tourism facilitators Starting a medical tourism facilitator business requires capital, know how, and consummate documentation for operating quality and safety standards, practices, policies, and protocols. Only then can a marketing and business plan...
Continue readingExisting hospitals, clinics and health resorts are facing a more competitive landscape than ever as more countries and destinations introduce new brands and distribution channels and new ambulatory surgery clinics owned by physicians compete. But smart lodging hospital and clinic executives are keeping their helath and wellness tourism programs fresh by innovating in such areas as...
Continue readingIf 35M people in the UK use mobile to view travel sites, the health & wellness tourism facilitators and sellers targeting UK buyers had better get their mobile strategy aligned with the trend In this recent article by Nancy Buckly in Luxury Daily, the author explains a new study that indicates that United Kingdom travelers are...
Continue readingWe can easily apply lessons learned from Swiss watchmaker Jaeger-LeCoultre’s latest campaign to health & wellness tourism marketing. Jaeger-LeCoultre’sis using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level. The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide...
Continue readingThe study profiled marketing channel spending of business-to-business exhibitors from small to large-sized organizations, across all exhibition industry sectors, including hospitals and clinics. In a series of special reports, the Center for Exhibition Industry Research recently released its latest one – “The Marketing Spend Decision”. This was interesting to me because of the proliferation...
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Health tourism business strategists attempting to identify potential medical tourism source markets, must take into account 4 key, but complicated drivers: 1) patients’ unmet health or wellness needs and desires, 2) preference or familiarity or perceptions of a particular destination or brand of health provider, 3) the nature and perceived quality and safety of available services...
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