There’s a reason that casting villains is a successful health tourism marketing and advertising tactic for many years: We love to hate the enemy! It is true: marketing that creates common enemies works because it unites us with groups of people we believe to be like us. How can we use this trait to enhance conversions in health care...
Continue readingHow to Create the Medical Tourism Buyer Personae
The power of personae (done properly) is to build a predictive model to focus on the buyer and their needs. When medical tourism providers empathize with the varying buying modalities that exist in their diverse customer segments, consumers take interest. Several healthcare providers launching a medical tourism program use personae, but few do it very well. When executed...
Continue readingUSA as a Targeted Source Market for Medical Tourism Patients: A flawed strategy?
Many medical tourism hopefuls view the USA as a targeted source market for medical tourism patients. Is this a flawed strategy? It is said that if you truly want to learn about something, you must be able to explain it to others. I guess that’s where the mantra “see one, do one, teach one”...
Continue readingIncredible India Checkup Package
Are you ready to build a health tourism experience at your hospital, clinic or medical center? Our medical tourism strategy experts will help you build unique health tourism destination experiences that will delight your clients and build brand loyalty. Checkup packages afford clients a soft landing and enable them to get to know you...
Continue readingHow to launch a new medical tourism product
The unofficial guide for hospitals, clinics, and destination tourism and hospitality partners. Did you know that most (>80%) of the medical tourism startup initiatives around the world fail to meet or exceed revenue targets in their first 5 years? Follow these steps to beat the odds and develop a sustainable product and source market strategy...
Continue reading5 Tips to Help You Win in the Medical Tourism Patient Business
Try these five little changes to help you restructure your strategy to transform medical tourism patient enquiries to conversions Around the world, I consult to medical tourism providers in every stage of business development. Frequently, they tell me that their most frustrating pain point is the frustration and uncertainty about how to desgin a winning medical tourism patient sales cycle...
Continue readingMedical Tourism Facilitators: What’s Your USP?
The most successful medical tourism facilitator businesses are based on being unique in the marketplace somehow. I’ve owned a medical tourism facilitator business, so I know exactly how difficult that is to offer something that nobody else does. But by doing that, you make your competition irrelevant. In 2009, I began the documentation process to...
Continue readingMercury Advisory Group Awarded Medical Tourism Fam Tour Coordination Project for Greece
The medical tourism fam tour in Greece will help referral partners and corporate buyers open a new medical tourism destination for their clients, insureds and employees Qualified medical tourism facilitators, tour operators, and travel agents are invited to apply to participate in a fully-hosted introductory trade mission to ignite business development and increase medical...
Continue readingFacebook Strategies for Medical Tourism Brands
Medical Tourism Suppliers: Have you updated your Facebook Strategy for business? Facebook now begins its second decade. The old adage of “adapt or face extinction” applies to the business of social networks the same as it did for dinousaurs. Consumers and medical tourism businesses continue to evolve with the rapid pace of the ever-changing digital environment. Adoption...
Continue readingMedical tourism patient satisfaction with hospital food service
Medical tourism patient satisfaction with hospital food service is a mission critical consideration for every healthcare brand. In auditing hospitals’ readiness for medical tourism on 5 continents, I always inquire about patient complaints and how they are addressed. Most hospital executives tell me that their most frequent complaint from international patients, expatriates, and medical tourism...
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