7-S Model Framework for Medical Tourism Businesses Helps to Assess Strengths and Weaknesses of Your Corporate Structure A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop. Ideal for individual facilities and medical tourism regional clusters. The 7-S Model, developed in the 1908s by Peters and Waterman (authors of...
Continue readingFive Forces Analysis for Medical Tourism Businesses
Five Forces Analysis for Medical Tourism Businesses Helps to Assess Attractiveness and Competitive Advantage A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop The Five Forces Analysis, by Michael E. Porter of Harvard University is a model which measures competitive analysis on five factors. A medical...
Continue readingMedical Tourism Provider Safety & Quality Criteria: Mobility programs
In my visits to healthcare facilities interested in medical tourism startup, I use several proprietary checklists to objectively assess a provider’s readiness and propensity for success with medical tourism. This is one reason why we don’t take seriously any emails we receive from hospitals or medical tourism agencies (in the USA or abroad) that say,...
Continue readingMedical Tourism Stakeholder Analysis
A proper medical tourism stakeholder analysis takes all interest groups into account A 4-hour workshop available to add to any event or conference as a pre-or post conference workshop Every entrepreneurial activity has to consider the interests of shareholders as well as of other groups which are directly or indirectly connected to the organization’s decisions....
Continue readingWellness travel and health tourism in Mexico: Spotlight on luxury pairings
A new spotlight illuminating Upscale Luxury Resorts will prove a great bonus when planning wellness travel and health tourism in Mexico Mexico now boasts seven AAA Five Diamond Restaurants. Having been on the Diamond Rating Team some 40 years ago, I have tremendous respect for what goes into earning such an honor. Among them the following...
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Globalization, localization and international health and wellness tourism marketing
Localization (sometimes shortened to “l10n”) is the process of adapting a health and wellness tourism product or service to a particular language, idiom, culture, and desired local “look-and-feel.” When marketing these health and wellness services, the messages to the target audience must be localized to achieve the best resonance with the message recipient. The language...
Continue readingTutte le strade portano a Roma per il turismo medico
Tutte le strade portano a Roma per il turismo medico – (All Roads Lead to Rome for Medical Tourism) I recently spent three days with the Universita Campus Bio Medico di Roma, performing a preliminary market and operational assessment and strategic planning consultation. The polyclinic recently was accredited as an academic medical center by...
Continue readingDifferentiation: How Your Medical Tourism Program Can Stand Out in a Crowded Marketplace
Existing hospitals, clinics and health resorts are facing a more competitive landscape than ever as more countries and destinations introduce new brands and distribution channels and new ambulatory surgery clinics owned by physicians compete. But smart lodging hospital and clinic executives are keeping their helath and wellness tourism programs fresh by innovating in such areas as...
Continue reading35M people in the UK use mobile to view travel sites. Is your health and wellness tourism offer aligned?
If 35M people in the UK use mobile to view travel sites, the health & wellness tourism facilitators and sellers targeting UK buyers had better get their mobile strategy aligned with the trend In this recent article by Nancy Buckly in Luxury Daily, the author explains a new study that indicates that United Kingdom travelers are...
Continue readingApplying lessons from Jaeger-LeCoultre latest campaign to health & wellness tourism marketing
We can easily apply lessons learned from Swiss watchmaker Jaeger-LeCoultre’s latest campaign to health & wellness tourism marketing. Jaeger-LeCoultre’sis using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level. The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide...
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