The seven components to the Primal Code adapted to medical tourism startup strategy, plus one example I applied about each. In one of the most highly-praised books of its kind, cited by YouTube as a best practice, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven...
Continue readingIf you are looking for someone to solve all of your problems and turn your business around, a marketing consultant won’t be able to do much for you. I published this on LinkedIn Pulse this week, and it received more than 2000 views and more than 110 thumbs up, and generated 19 comments in...
Continue readingMedical tourism product development is more than the sum total of elements to make the product. It must first be designed and produced, and ready for sale. Too often, we encounter new clients who truly believe they are actively in the business of medical tourism. They rarely have all the elements to pull together...
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Medical tourism has very little to do with selling a surgical or diagnostic service or a treatment at a mineral spring or thalasso resort. Anyone can buy that anywhere, from any licensed physician or commissioned health facility, unless the place where they live is totally devoid of access to these services. What makes...
Continue readingInternational patient department training is part of continuous quality improvement strategy, not just a single intensive training session at the very beginning. Begin by developing a “Creative Treatment” A Treatment is NOT a script or a strategy. It is the step just before a script or strategy, a kind of blueprint for writing a script, developing...
Continue readingInternational patient department training is part of continuous quality improvement strategy, not just a single intensive training session at the very beginning. Begin by developing a “Creative Treatment” A Treatment is NOT a script or a strategy. It is the step just before a script or strategy, a kind of blueprint for writing a script, developing...
Continue readingMany medical tourism hopefuls view the USA as a targeted source market for medical tourism patients. Is this a flawed strategy? It is said that if you truly want to learn about something, you must be able to explain it to others. I guess that’s where the mantra “see one, do one, teach one”...
Continue readingTry these five little changes to help you restructure your strategy to transform medical tourism patient enquiries to conversions Around the world, I consult to medical tourism providers in every stage of business development. Frequently, they tell me that their most frustrating pain point is the frustration and uncertainty about how to desgin a winning medical tourism patient sales cycle...
Continue readingMedical Tourism Suppliers: Have you updated your Facebook Strategy for business? Facebook now begins its second decade. The old adage of “adapt or face extinction” applies to the business of social networks the same as it did for dinousaurs. Consumers and medical tourism businesses continue to evolve with the rapid pace of the ever-changing digital environment. Adoption...
Continue readingMedical tourism patient satisfaction with hospital food service is a mission critical consideration for every healthcare brand. In auditing hospitals’ readiness for medical tourism on 5 continents, I always inquire about patient complaints and how they are addressed. Most hospital executives tell me that their most frequent complaint from international patients, expatriates, and medical tourism...
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