Even the most unknown physicians, hospitals and clinics have a physician brand story to tell. As brand consultants, we help our clients uncover these tales when they answer these seen questions for us. To gain media coverage for our clients and their brands, we must be able to find interesting stories and share them in an appealing and simple...
Continue reading4 ways to improve medical tourism marketing results with caregivers
There are millions of family caregivers in the United States. Even more exist in cultures where people are not placed in nursing homes and assisted living centers. Medical tourism marketers must include this group in their target audiences. Four in 10 people (39%) are caring for an adult or child with significant health issues. These...
Continue readingChina Medical Tourism: A buyer or seller of services?
China Medical Tourism: A confusing topic at best. Is China an inbound or outbound medical tourism market? Many of us in the industry are confused by what we read and hear when considered in the context of what we see when we visit. At best, the Chinese citizens show us that they are leaving...
Continue readingHuman Nature and Health Tourism Marketing
There’s a reason that casting villains is a successful health tourism marketing and advertising tactic for many years: We love to hate the enemy! It is true: marketing that creates common enemies works because it unites us with groups of people we believe to be like us. How can we use this trait to enhance conversions in health care...
Continue readingTime to rethink your “digital marketing” department?
Marketing should be agnostic to media type, and so too should the strategist developing and implementing digital marketing campaigns. As such, healthcare providers and medical tourism hospitality partners must take time to reconsider their aproach to digital marketing and other forms of marketing for medical tourism products. Digital marketing is done, but it isn’t don’t...
Continue readingHow to Create the Medical Tourism Buyer Personae
The power of personae (done properly) is to build a predictive model to focus on the buyer and their needs. When medical tourism providers empathize with the varying buying modalities that exist in their diverse customer segments, consumers take interest. Several healthcare providers launching a medical tourism program use personae, but few do it very well. When executed...
Continue readingUSA as a Targeted Source Market for Medical Tourism Patients: A flawed strategy?
Many medical tourism hopefuls view the USA as a targeted source market for medical tourism patients. Is this a flawed strategy? It is said that if you truly want to learn about something, you must be able to explain it to others. I guess that’s where the mantra “see one, do one, teach one”...
Continue readingIncredible India Checkup Package
Are you ready to build a health tourism experience at your hospital, clinic or medical center? Our medical tourism strategy experts will help you build unique health tourism destination experiences that will delight your clients and build brand loyalty. Checkup packages afford clients a soft landing and enable them to get to know you...
Continue readingHow to launch a new medical tourism product
The unofficial guide for hospitals, clinics, and destination tourism and hospitality partners. Did you know that most (>80%) of the medical tourism startup initiatives around the world fail to meet or exceed revenue targets in their first 5 years? Follow these steps to beat the odds and develop a sustainable product and source market strategy...
Continue reading5 Tips to Help You Win in the Medical Tourism Patient Business
Try these five little changes to help you restructure your strategy to transform medical tourism patient enquiries to conversions Around the world, I consult to medical tourism providers in every stage of business development. Frequently, they tell me that their most frustrating pain point is the frustration and uncertainty about how to desgin a winning medical tourism patient sales cycle...
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