Localization (sometimes shortened to “l10n”) is the process of adapting a health and wellness tourism product or service to a particular language, idiom, culture, and desired local “look-and-feel.” When marketing these health and wellness services, the messages to the target audience must be localized to achieve the best resonance with the message recipient. The language...
Continue readingDr Maria Todd of Mercury Advisory Group has finalized her working draft template for use in institutionalization and framework law drafting for health and wellness tourism destinations. Todd has been engaged by many different governments to help them draft a framework regulation for health and wellness tourism. The most time consuming aspects of these...
Continue readingHealth tourism industry expert, Maria Todd believes medical tourism services such as executive health checkups, dialysis services on the road, spa services and massages, as well as second opinion consultations are among many services that could easily lend themselves to the on-demand economy that is emerging worldwide. The on-demand economy is populated by an emerging set...
Continue readingGood competitive research can assist you greatly to position yourself in the medical tourism market, while poor or inaccurate research can lead you to make bad and expensive market decisions that will never thrive. List your strengths, weaknesses, opportunities, threats and consumer substitution potential in five columns on a white board. This information can...
Continue readingTutte le strade portano a Roma per il turismo medico – (All Roads Lead to Rome for Medical Tourism) I recently spent three days with the Universita Campus Bio Medico di Roma, performing a preliminary market and operational assessment and strategic planning consultation. The polyclinic recently was accredited as an academic medical center by...
Continue readingIn the USA, there are about 500 licensed insurers and about 210,000 employers who operate self insured or self-funded health benefit plans. We haven’t yet seen very many on the list that are willing to contract with medical tourism suppliers. Maybe you’ll be the first? AARPAARP Medicare Advantage HMOAARP Medicare Advantage POSAARP Medicare Advantage...
Continue readingAn article on planning and hosting of tours for medical tourism facilitators that a hospital should strategically prepare for success From the Medical Tourism Marketing & Branding Series As a medical tourism facility, you will likely have many opportunities to show interested medical tourism facilitators and other interested patient referral sources the features of your hospital....
Continue reading© 2015. Maria Todd and Mercury Advisory Group. Excerpt from the Ultimate Guide to Medical Tourism Marketing. All international rights reserved. What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example a healthcare provider has at least two important and very distinct buyer personas. Usually...
Continue readingMaria Todd writes this candid, “from the trenches” response to the daily stream of daily emails she receives from new medical tourism facilitators Starting a medical tourism facilitator business requires capital, know how, and consummate documentation for operating quality and safety standards, practices, policies, and protocols. Only then can a marketing and business plan...
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