MEDICAL TOURISM in JAMAICA “Gimme a “J” 1 Jamaica’s trade and investment promotion arm seeks to attract US investors 28 July 2016 Jamaica’s trade and investment promotion arm Jamaica Promotions Corporation has set its sights on US investors to attract attract medical tourists from the USA. Jamaica Promotions Corporation...
Continue reading#AskMariaTodd: How can we make use of podcasts in our medical tourism marketing?
How can we make effective use of podcast content in our medical tourism marketing? 1 The use of podcasting and audio streaming is nothing new, but it is sadly underutilized in health tourism marketing and promotion. Content Strategy First, you must devise a strategy for what content would be of interest...
Continue readingWhy Develop Medical Tourism Destination Experiences?
Offering medical tourism destination experiences is smart business. Here’s why: People probably won’t tell their friends about a hospital or hotel room — but they are more likely to share news of their great medical tourism destination experiences. If you don’t begin offering “unique, curated experiences” — like private cooking lessons with famous chefs or intimate...
Continue reading8 of the worst examples of dental marketing
Today, I’ve decided to address some of the atrocious examples of dental marketing communications copy I’ve witnessed in a long time. I was glancing through the pages of a local lifestyle magazine that featured the Best Dentists in Denver, Colorado. As I scanned the display ads for the “Winners” of the recognition, I found myself...
Continue readingMedical Tourism Destination Pairings: Overwater Resorts
Overwater resorts would qualify for a unique destination pairing in medical tourism. They give the visitor a chance to explore new adventures and mix in a little elective healthcare. After all, why would someone who needs an elective healthcare service choose to book a medical tourism package if they can afford care in the comfort...
Continue readingCAN MOST AMERICANS AFFORD to TRAVEL ABROAD for MEDICAL TOURISM?
Recently I posted a survey on LinkedIn to ask my more than 5400 followers there if they believe Americans can afford to travel abroad for healthcare. Here are some facts and figures to help you decide for yourself: US Average Rent by Bedroom Studio /Efficiency Apartment (one room + toilet) $1065/month One Bedroom Apartment...
Continue readingPoint of View: The Intersection of Medical Tourism and the Internet of Things (IoT)
By Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International, Inc. Estimates about the potential of connected devices by the year 2020 range from 26 billion (Gartner) to 75 billion (Morgan Stanley). The Internet of Things (IoT) will give rise to new and disruptive medical tourism industry transformations and business outcomes....
Continue readingWhat is a Medical Tourism Facilitator?
By Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International, Inc. The term, Medical Tourism Facilitator has so many facets to it, that I suggest it is time to revisit the term and perhaps refine the role and qualifications a bit better. A medical tourism facilitator can be many things to many people. To...
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Red Teaming Your Medical Tourism Operational Design
Defined loosely in Red Teaming Journal, red teaming is the practice of viewing a problem from an adversary or competitor’s perspective. The goal of most red teams is to enhance decision making, either by specifying the adversary’s preferences and strategies or by simply acting as a devil’s advocate. The entire point of the Red...
Continue readingHow to Use Growth Matrix Analysis in Medical Tourism
Growth matrix analysis in medical tourism is used by strategic management and includes four marketing strategies in order to enable economic growth of medical tourism hospitals and clinics A 2-hour hands-on, interactive workshop available to add to any event or conference as a pre-or post conference offer. This matrix is part of a company’s application of...
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