Product Characteristics of a Medical Tourism Destination 1 Tangible and Intangible Assets Medical tourism destinations are made up of both tangible and intangible assets. Tangible assets could include places such as hospitals, clinics, health resorts, rehabilitation centers, dialysis treatment centers, or and geographical features such as beaches or mountains, historical sites, and attractions. Intangible...
Continue readingWhy Develop Medical Tourism Destination Experiences?
Offering medical tourism destination experiences is smart business. Here’s why: People probably won’t tell their friends about a hospital or hotel room — but they are more likely to share news of their great medical tourism destination experiences. If you don’t begin offering “unique, curated experiences” — like private cooking lessons with famous chefs or intimate...
Continue reading8 of the worst examples of dental marketing
Today, I’ve decided to address some of the atrocious examples of dental marketing communications copy I’ve witnessed in a long time. I was glancing through the pages of a local lifestyle magazine that featured the Best Dentists in Denver, Colorado. As I scanned the display ads for the “Winners” of the recognition, I found myself...
Continue readingHow competitive research helps to analyze your comparative advantage as a medical tourism destination
Good competitive research can assist you greatly to position yourself in the medical tourism market, while poor or inaccurate research can lead you to make bad and expensive market decisions that will never thrive. List your strengths, weaknesses, opportunities, threats and consumer substitution potential in five columns on a white board. This information can...
Continue readingTutte le strade portano a Roma per il turismo medico
Tutte le strade portano a Roma per il turismo medico – (All Roads Lead to Rome for Medical Tourism) I recently spent three days with the Universita Campus Bio Medico di Roma, performing a preliminary market and operational assessment and strategic planning consultation. The polyclinic recently was accredited as an academic medical center by...
Continue readingDifferentiation: How Your Medical Tourism Program Can Stand Out in a Crowded Marketplace
Existing hospitals, clinics and health resorts are facing a more competitive landscape than ever as more countries and destinations introduce new brands and distribution channels and new ambulatory surgery clinics owned by physicians compete. But smart lodging hospital and clinic executives are keeping their helath and wellness tourism programs fresh by innovating in such areas as...
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Book Review: Primal Code
The seven components to the Primal Code adapted to medical tourism startup strategy, plus one example I applied about each. In one of the most highly-praised books of its kind, cited by YouTube as a best practice, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven...
Continue readingMedical Tourism Product Development
Medical tourism product development is more than the sum total of elements to make the product. It must first be designed and produced, and ready for sale. Too often, we encounter new clients who truly believe they are actively in the business of medical tourism. They rarely have all the elements to pull together...
Continue reading7 Attributes for Long Term Sustainable Competitive Advantages in Health Tourism
Disruptive marketing strategies for medical tourism are built around differentiation that provides at least three long term sustainable competitive advantages. Long term sustainable competitive advantages in medical tourism put a destination (and its premium providers) on the map, gain visibility, claim top of the mind dominance in specialty, and capture premium market share. Celebrate unique...
Continue reading7 Questions to Help Tell Your Physician Brand Story
Even the most unknown physicians, hospitals and clinics have a physician brand story to tell. As brand consultants, we help our clients uncover these tales when they answer these seen questions for us. To gain media coverage for our clients and their brands, we must be able to find interesting stories and share them in an appealing and simple...
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