Brand Building for Healthcare Practitioners

When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign.  "Living Brands" maximize the experience at ever single interaction between...

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Hello Activities Guide, Goodbye Visitor’s Guide

Executive DirectorCenter for Health Tourism Strategy "In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs." Some destinations have followed the advice of consultants to create a medical tourism destination “directory”. The consultants convinced...

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Product Characteristics of a Medical Tourism Destination

Medical tourism destinations are made up of both tangible and intangible assets. Tangible assets could include places  such as hospitals, clinics, health resorts, rehabilitation centers, dialysis treatment centers, or and geographical features such as beaches or mountains, historical sites, and attractions. Intangible assets might include culture, customs, and history. Medical tourism visitors choose a destination...

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Why Develop Medical Tourism Destination Experiences?

Offering medical tourism destination experiences is smart business. Here’s why: People probably won’t tell their friends about a hospital or hotel room — but they are more likely to share news of their great medical tourism destination experiences. If you don’t begin offering “unique, curated experiences” — like private cooking lessons with famous chefs or intimate...

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How competitive research helps to analyze your comparative advantage as a medical tourism destination

Good competitive research can assist you greatly to position yourself in the medical tourism market, while poor or inaccurate research can lead you to make bad and expensive market decisions that will never thrive. List your strengths, weaknesses, opportunities, threats and consumer substitution potential in five columns on a white board. This information can...

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