Connecting with Medical Tourism Prospects through Online Marketing

We help a limited number of ambitious and extraordinary clients to grow and scale their unique game-changing medical, dental, rehabilitation and wellness businesses Will your business be our next success story? By Maria K Todd, MHA PhD CEO & Founder, The Mercury Healthcare International group of companies I frequently receive calls and requests from...

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Brand Building for Healthcare Practitioners

When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign.  “Living Brands” maximize the experience at...

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How Well Do You Know Your Medical or Dental Tourism Customer?

How Well Do You Know Your Medical or Dental Tourism Customer?       In order to plan better marketing and branding strategy, the data in the checklist below should be gathered by your international patient department liaison from each and every medical or dental tourism patient   Let’s imagine for a moment that...

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Hello Activities Guide, Goodbye Visitor’s Guide

by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy   “In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs.” An Unfortunate Case Study Caused by a lack of...

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Product Characteristics of a Medical Tourism Destination

Product Characteristics of a Medical Tourism Destination 1 Tangible and Intangible Assets Medical tourism destinations are made up of both tangible and intangible assets. Tangible assets could include places  such as hospitals, clinics, health resorts, rehabilitation centers, dialysis treatment centers, or and geographical features such as beaches or mountains, historical sites, and attractions. Intangible...

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Why Develop Medical Tourism Destination Experiences?

Offering medical tourism destination experiences is smart business. Here’s why: People probably won’t tell their friends about a hospital or hotel room — but they are more likely to share news of their great medical tourism destination experiences. If you don’t begin offering “unique, curated experiences” — like private cooking lessons with famous chefs or intimate...

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8 of the worst examples of dental marketing

Today, I’ve decided to address some of the atrocious examples of dental marketing communications copy I’ve witnessed in a long time. I was glancing through the pages of a local lifestyle magazine that featured the Best Dentists in Denver, Colorado. As I scanned the display ads for the  “Winners” of the recognition, I found myself...

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