Make brand awareness and engagement an obsession. Focus on increasing your brand footprint. When your brand is your customer's first thought to solve a problem or fill a need, you've achieved mindshare....
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Why Training Group Size Matters
THE "8-18-1800" RULE SUGGESTS THAT TO SOLVE AN ISSUE OR MAKE A DECISION, LIMIT GROUP SIZE TO EIGHT OR FEWER ATTENDEES. FOR BRAINSTORMING, LIMIT TO 18 MAX. MASTER CLASSES SHOULD BE LIMITED TO 36. FOR UPDATES OR INFORMATION SHARING YOU CAN ADMIT UP TO 1800. ...
Continue readingAre You Overlooking Your ASC’s Secret Marketing Weapon?
Most Ambulatory Surgery Centers (ASCs) don’t have an internal marketing expert on staff. Many feel they cannot afford one, while others simply haven’t considered it. Which group describes you? I recently attended my second Becker’s ASC event in Chicago in as many years. Much to my surprise, when people in the exhibit hall and...
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Private Equity Firms Buying Ortho Practices – What’s That About?
I've been helping private equity investors focus on orthopedic surgery as federal regulators and insurers move more of these treatments away from hospitals. ...
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Nearly 36% of payments tied to FFS Alternatives
Offering alternative value-based payment options to payers differentiated you and delivered competitive advantages. Now, if you don't, you'll be left out. Are you ready to risk that?...
Continue readingHow to “Be” a Medical Tourism Facilitator
In this quick read infographic, Maria Todd explains what it takes to "be" a medical tourism facilitator. ...
Continue readingJob ONE for a Medical Tourism Facilitator Startup
Starting a medical tourism facilitator business is the role of an "entrepreneur" with only one job...and it isn't referring patients or coordinating care...
Continue readingWaste accounts for one-quarter of U.S. healthcare spending – if not more…
Learn what kinds of content marketing and promotion achieve the greatest results for medical providers....
Continue readingHow can Medical Providers find time to create the content they want to share?
Learn what kinds of content marketing and promotion achieve the greatest results for medical providers....
Continue readingMeet Maria Todd
Facebook Twitter Linkedin Special Expertise Healthcare Business Consulting Contract Analysis & Negotiation Medical Travel Operations Medical Tourism Destination Development ASC Administration Healthcare Cost Containment for Employers Former HMO Provider Contracting Mgr Former TPA Owner Former OR Nurse Former Firefighter-EMT Health Law Paralegal Google-certified in Digital Marketing FEMA-certified in Healthcare Disaster Recovery BLS / ACLS Current...
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