Throughout Europe and Asia, popup tour operators advertise sightseeing tours in underutilized space in hotel lobbies. Medical tourism operators can do this too....
Continue readingPinterest: An Effective Social Media Channel for Healthcare?
Pinterest can work for healthcare marketers, but the prep work to identify one’s ideal patient and what they want or need is critical....
Continue readingKickstart Your Social Media Marketing for 2020
Plannng to increase your presence on social media for your medical practice or healthcare facility? Get answers about social media marketing from Maria Todd....
Continue readingSocial Media Kickstarter Checklist for Healthcare Marketers
A 6-points checklist from Maria Todd to use when getting started with social marketing for healthcare products and services...
Continue readingKickstarting Your ASC’s Robotic Surgery Program
Maria Todd offers several important tips for marketing robotic surgery no matter which system you've purchased. ...
Continue reading2020 Outlook: Value-based Care (VBC)
2020 Outlook: Value-based Care & Reimbursement MARKETING & REIMBURSEMENT AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about Maria Todd is frequently engaged as a consultant to prepare physicians, hospitals and ambulatory surgery facilities for value-based care marketing and reimbursement strategies. Over the...
Continue readingAbout Medicare for All
What Should You do About Medicare for All? CONTRACTED REIMBURSEMENT STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about Some consultants like to up the drama of the industry by telling scary tales about change and Medicare for All. While Medicare for...
Continue readingCan Surgeons Operate a Concierge Medical Practice?
Can Surgeons Operate a Concierge Medical Practice? Concierge Medicine is a membership fee model of private practice that physicians adopt and build a product and a program for patients who need ongoing continual care over the course of a year. Many surgeons operate an “episodic” practice that has a defined beginning and ending of...
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How to lower bad debt at your hospital or clinic
You owe it to your organization or business and to your community to offer this more humane option and improve cash flow overnight and let your internal revenue management staff work on other, more complicated and specialized revenue management tasks. Call me and get this vetted solution implemented. I won't charge you a penny...
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Hackvertising: What it is; How to Use It
Hackvertising involves closely watching conversations trending on social media and in the news and then finding relevant ways to insert your brand into those conversations...
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