by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy Are you scratching your head wondering why more people aren’t lining up to buy medical tourism services from you? If what you are doing to connect with buyers isn’t working, it’s time to re-examine and change your approach. If you can identify...
Continue readingAre You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...
Continue readingHello Activities Guide, Goodbye Visitor’s Guide
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy “In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs.” An Unfortunate Case Study Caused by a lack of...
Continue readingUnderstanding the challenges and opportunities that lie within the GCC for healthcare and health tourism
The entire Gulf region is witnessing an exponential population growth. Over 49% of the density, however, consists of expatriates from all over the world, engaged in trades engineering, and service industries. At the same time, longevity contributes to the growth of as people live longer develop many common chronic conditions encountered in more...
Continue readingProduct Characteristics of a Medical Tourism Destination
Product Characteristics of a Medical Tourism Destination 1 Tangible and Intangible Assets Medical tourism destinations are made up of both tangible and intangible assets. Tangible assets could include places such as hospitals, clinics, health resorts, rehabilitation centers, dialysis treatment centers, or and geographical features such as beaches or mountains, historical sites, and attractions. Intangible...
Continue readingCigna launches its first ever international brand campaign
Cigna launched its first ever international brand campaign, targeting young, global, mobile individuals as it seeks to grow its business in key international markets. In addition to the U.S. market, Cigna, based in Bloomfield, Connecticut, offers insurance services in 30 other countries including Canada, China, India, New Zealand, South Korea, Taiwan, and Turkey. The...
Continue readingUNWTO MEETING ON WELLNESS AND HEALTH TOURISM
MEDICAL TOURISM terminology | trends | destination opportunities 1 UNWTO MEETING ON WELLNESS AND HEALTH TOURISM 01 August 2016 The World Tourism Organization (UNWTO) and the European Travel Commission (ETC) gathered in Budapest to explore health and wellness tourism. At the meeting, participants debated the proposed research to agree on a...
Continue readingJamaica’s trade and investment promotion arm seeks to attract US investors
MEDICAL TOURISM in JAMAICA “Gimme a “J” 1 Jamaica’s trade and investment promotion arm seeks to attract US investors 28 July 2016 Jamaica’s trade and investment promotion arm Jamaica Promotions Corporation has set its sights on US investors to attract attract medical tourists from the USA. Jamaica Promotions Corporation...
Continue reading#AskMariaTodd: How can we make use of podcasts in our medical tourism marketing?
How can we make effective use of podcast content in our medical tourism marketing? 1 The use of podcasting and audio streaming is nothing new, but it is sadly underutilized in health tourism marketing and promotion. Content Strategy First, you must devise a strategy for what content would be of interest...
Continue readingWhy Develop Medical Tourism Destination Experiences?
Offering medical tourism destination experiences is smart business. Here’s why: People probably won’t tell their friends about a hospital or hotel room — but they are more likely to share news of their great medical tourism destination experiences. If you don’t begin offering “unique, curated experiences” — like private cooking lessons with famous chefs or intimate...
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