There’s a reason that casting villains is a successful health tourism marketing and advertising tactic for many years: We love to hate the enemy! It is true: marketing that creates common enemies works because it unites us with groups of people we believe to be like us. How can we use this trait to enhance conversions in health care...
Continue readingTime to rethink your “digital marketing” department?
Marketing should be agnostic to media type, and so too should the strategist developing and implementing digital marketing campaigns. As such, healthcare providers and medical tourism hospitality partners must take time to reconsider their aproach to digital marketing and other forms of marketing for medical tourism products. Digital marketing is done, but it isn’t don’t...
Continue readingHow to Create the Medical Tourism Buyer Personae
The power of personae (done properly) is to build a predictive model to focus on the buyer and their needs. When medical tourism providers empathize with the varying buying modalities that exist in their diverse customer segments, consumers take interest. Several healthcare providers launching a medical tourism program use personae, but few do it very well. When executed...
Continue readingIncredible India Checkup Package
Are you ready to build a health tourism experience at your hospital, clinic or medical center? Our medical tourism strategy experts will help you build unique health tourism destination experiences that will delight your clients and build brand loyalty. Checkup packages afford clients a soft landing and enable them to get to know you...
Continue readingFacebook Strategies for Medical Tourism Brands
Medical Tourism Suppliers: Have you updated your Facebook Strategy for business? Facebook now begins its second decade. The old adage of “adapt or face extinction” applies to the business of social networks the same as it did for dinousaurs. Consumers and medical tourism businesses continue to evolve with the rapid pace of the ever-changing digital environment. Adoption...
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