Storytelling for Health Tourism Marketing HEALTH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about and… Thank You! … for being part of my professional community. Thank you for reading, watching, commenting, sharing, and spreading all of my information around...
Continue readingLooking Back Ten Years: Managed Care, Medical Tourism, and more
Looking Back at the Past Ten Years: Managed Care, Medical Tourism, Concierge Medicine and Bundled-priced Surgery Case Rates...
Continue reading
Using Facebook for Medical Tourism Promotion
Are you one of the thousands who compete for medical tourism and medical travel brand awareness posting promotional advertisements on Facebook expecting unrealistic results....
Continue readingHealthcare Fraud, Abuse & Waste in Medical Tourism
Internationally, the healthcare sector is particularly vulnerable to corruption. There are significant amounts of money involved and the complexities of many healthcare systems, their coding, billing, pricing, and even the verification of credentials and privileging of providers and practitioners is implicated. ...more than 85% of the people in the world highly vulnerable to the...
Continue readingConnecting with Medical Tourism Prospects through Online Marketing
We help a limited number of ambitious and extraordinary clients to grow and scale their unique game-changing medical, dental, rehabilitation and wellness businesses Will your business be our next success story? By Maria K Todd, MHA PhD CEO & Founder, The Mercury Healthcare International group of companies I frequently receive calls and requests from...
Continue readingThe Economic Potential of Medical Travel Business Development
Maria Todd and her team of experts have completed tourism economic impact studies in 120 countries. Cities, states, regions, and countries across the world benefit from a pre-development situation assessment and feasibility studies and medical tourism and health travel destination brand creation prior to launch and marketing of their health...
Continue readingMedical Tourism Marketing & GDPR Regulations – Are you ready?
So far, every medical tourism facilitator I have asked about General Data Protection Regulation (“GDPR”) readiness has either not heard about the GDPR or they didn’t think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical...
Continue readingThe Cadillac Tax suspension and what that means for employer paid medical travel
The Affordable Care Act’s high-cost plan tax (HCPT), popularly known as the “Cadillac tax,” is a 40 percent excise tax on employer plans exceeding $10,200 in premiums per year for individuals and $27,500 for families. This caused employers and labor unions who were operating self-funded health benefit plans (Employer Sponsored...
Continue readingCharter Jets and Health Tourism
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International As a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers. Often, they are planning to travel anyway for a corporate meeting or event, a training course,...
Continue readingMedical Tourism Tunisia: Private Clinics, Carpaccio, Wines, Olive Oils, Beach Resorts and Medicinal Springs
by Maria K Todd, MHA PhD Founder and Executive Director Center for Health Tourism Strategy Located across the Mediterranean Sea just one hour’s flying time from Rome, Tunis and Carthage welcome more than 6 million tourists annually to this cosmopolitan destination. Few people from the USA have been there, many confused by the tiny...
Continue reading