Are you frustrated that a less worthy competitor of mediocre reputation and skill or service has created immense wealth and online Google search return positioning? And why your phenomenal product or service that speaks for itself doesn't rank?...
When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign. “Living Brands” maximize the experience at...Continue reading
Healthcare organizations tend to focus around products and delivery channels and customer-facing outputs, while internal processes (UX, employees) are overlooked. Maria Todd focuses on these internal processes in this latest article on medicaltourism and healthcare #servicedesign. Service design is not a new concept. It's been around since 1982. Lynn Shostack...Continue reading
Last night, over dinner, my husband and I were discussing one of my clients’ marketing and advertising challenges. That’s not strange, because he has a MBA from a very distinguished graduate school (Claremont) and he was in Mu Kappa Tau, the National Marketing Honor Society founded in 1966 by members of Pi Sigma Epsilon,...Continue reading