Hackvertising: What it is; How to Use It

Hackvertising involves closely watching conversations trending on social media and in the news and then finding relevant ways to insert your brand into those conversations...

Are You Using Social Marketing to Your Best Advantage?

With advanced degrees in health administration, OR nursing experience, mediation and training as a health law paralegal, it's rare to find and expert also certified by Google in digital marketing tactics and strategies.​...

Build a Simple Website for Your Medical Practice

In this brief article, Maria Todd offers a step-by-step formula for physician website design as a great foundation for D-I-Y physician, dentist and veterinarian web presence. A simple and straightforward, easy-to-manage website is not difficult to create using mobile-friendly, search engine optimized, themes and plugins in a content management system. You'll be...

Continue reading

8 of the worst examples of dental marketing

Today, I’ve decided to address some of the atrocious examples of dental marketing communications copy I’ve witnessed in a long time. I was glancing through the pages of a local lifestyle magazine that featured the Best Dentists in Denver, Colorado. As I scanned the display ads for the  “Winners” of the recognition, I found myself...

Continue reading

Time to rethink your “digital marketing” department?

Marketing should be agnostic to media type, and so too should the strategist developing and implementing digital marketing campaigns. As such, healthcare providers and medical tourism hospitality partners must take time to reconsider their aproach to digital marketing and other forms of marketing for medical tourism products.  Digital marketing is done, but it isn’t don’t...

Continue reading

Measuring the ROI Benefits of Social Media for Medical Tourism Providers

Established hospitals and clinics are comfortable focusing on traditional metrics. They expect that sales agents (facilitators, travel agents, and tour operators) and traditional media buys to promote to their target markets and drive immediate sales. Social media for any business is a longer-term sales cycle than traditional sales, but in social media for medical tourism is proving to...

Continue reading
Skip to content