Measuring, managing and improving customer lifetime value with regular periodicity is key to building your healthcare business into a high-growth hospital, ASC or medical or dental or veterinary practice....
Continue readingKickstart Your Social Media Marketing for 2020
Plannng to increase your presence on social media for your medical practice or healthcare facility? Get answers about social media marketing from Maria Todd....
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Hackvertising: What it is; How to Use It
Hackvertising involves closely watching conversations trending on social media and in the news and then finding relevant ways to insert your brand into those conversations...
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Are You Using Social Marketing to Your Best Advantage?
With advanced degrees in health administration, OR nursing experience, mediation and training as a health law paralegal, it's rare to find and expert also certified by Google in digital marketing tactics and strategies....
Continue readingBuild a Simple Website for Your Medical Practice
In this brief article, Maria Todd offers a step-by-step formula for physician website design as a great foundation for D-I-Y physician, dentist and veterinarian web presence. A simple and straightforward, easy-to-manage website is not difficult to create using mobile-friendly, search engine optimized, themes and plugins in a content management system. You'll be...
Continue readingAre You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...
Continue reading8 of the worst examples of dental marketing
Today, I’ve decided to address some of the atrocious examples of dental marketing communications copy I’ve witnessed in a long time. I was glancing through the pages of a local lifestyle magazine that featured the Best Dentists in Denver, Colorado. As I scanned the display ads for the “Winners” of the recognition, I found myself...
Continue readingTime to rethink your “digital marketing” department?
Marketing should be agnostic to media type, and so too should the strategist developing and implementing digital marketing campaigns. As such, healthcare providers and medical tourism hospitality partners must take time to reconsider their aproach to digital marketing and other forms of marketing for medical tourism products. Digital marketing is done, but it isn’t don’t...
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Measuring the ROI Benefits of Social Media for Medical Tourism Providers
Established hospitals and clinics are comfortable focusing on traditional metrics. They expect that sales agents (facilitators, travel agents, and tour operators) and traditional media buys to promote to their target markets and drive immediate sales. Social media for any business is a longer-term sales cycle than traditional sales, but in social media for medical tourism is proving to...
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