You’ve seen it time and time again. Some publisher has published yet another new report that highlights the market size and potential of the medical tourism / health travel / medical travel market size and opportunity. The cost to access this report is often more than USD $1000. And...
Continue reading6 Key Considerations When Targeting U.S. Patients for Medical Tourism
Not getting enough traction with your marketing and advertising efforts towards American patients? Let's talk about it. Medical, dental and wellness tourism providers targeting individuals with specific health conditions may underestimate the challenges attracting North American patients from the USA. The stakes are higher than ever before because of many U.S. healthcare...
Continue reading10 Basic Steps to Medical Tourism Startup
International Hospital Accreditation for Medical Tourism – Who Pays? HEALTH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about and… Thank You! … for being part of my professional community. Thank you for reading, watching, commenting, sharing, and spreading all...
Continue readingIs ISO 9001:2015 Certification right for your medical tourism business? AskMariaTodd
Is ISO 9001:2015 Certification right for your medical tourism business? AskMariaTodd Is ISO 9001:2015 Certification right for your medical tourism business? Earlier this week, I spent two days in my Denver office, coaching a new medical tourism startup company’s founders on business model design, infrastructure and workflows. They are planning a new medical tourism...
Continue readingHow Well Do You Know Your Medical or Dental Tourism Customer?
How Well Do You Know Your Medical or Dental Tourism Customer? In order to plan better marketing and branding strategy, the data in the checklist below should be gathered by your international patient department liaison from each and every medical or dental tourism patient Let’s imagine for a moment that...
Continue readingDestination Strategies for Health & Wellness Tourism + Smart City Urban Innovation
Destination Strategies for Health & Wellness Tourism + Smart City Urban Innovation Cities are the future. For the past ten years the number of human beings living in cities has outnumbered those in rural areas. The United Nations projects that by 2050 nearly two-thirds of the world’s projected 9.7 billion people will be urban. That should...
Continue readingGauging Long-Term Social Impact in the Health Tourism Sector: A Cutting-Edge Approach
by Maria Todd, MHA PhD CEO & Founder Center for Health Tourism Strategy at Mercury Healthcare International Local and regional for-profit, private health clinics, hospitals and other private healthcare organizations frequently measure long-term performance using any number of indicators, including, commonly, return on investment. But for public-private partnerships (PPPs) and NGOs, in contrast, there...
Continue readingCharter Jets and Health Tourism
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International As a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers. Often, they are planning to travel anyway for a corporate meeting or event, a training course,...
Continue readingMedical Tourism+ Epicurean Adventures
Bundling Medical Tourism Activities Into a Product Strategy
by Maria K Todd, MHA PhD CEO and Founder Mercury Healthcare International, Inc. Many medical tourism facilitators open their business without any medical knowledge or training. To me, that’s as crazy as deciding to open a piano tuning business because you can tell black keys from white keys and you know that people with...
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