by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International Secondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus. What is wellness tourism?...Continue reading
What Impact Will A Trump Presidency Have On Medical Travel From The USA?
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International As a CEO of a long-established and successful American health travel firm, in the wake of yesterday’s unexpected turn of events, I find myself looking for “lemonade” recipes to make something good of this unanticipated basket of lemons laid on my table....Continue reading
Health Tourism Marketing Trends for 2017: Refocusing the Lens
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International For most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed. Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and...Continue reading
Medical Tourism Tunisia: Private Clinics, Carpaccio, Wines, Olive Oils, Beach Resorts and Medicinal Springs
by Maria K Todd, MHA PhD Founder and Executive Director Center for Health Tourism Strategy Located across the Mediterranean Sea just one hour’s flying time from Rome, Tunis and Carthage welcome more than 6 million tourists annually to this cosmopolitan destination. Few people from the USA have been there, many confused by the tiny...Continue reading
Where to buy medical tourism insurance?
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy As an expert in the healthcare industry and the author of the best selling-books on provider contracting with insurance plans, it should be no surprise that I receive calls from all over the world asking how I can help a hospital...Continue reading
China, the Silk Road and Medical Tourism Market Strategy
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy Recently I was asked to evaluate the Chinese medical tourism market for one of our strategic partners. At first, my response was Hong Kong, Beijing, Shanghai, Shenzhen Guangzhou, and Xiamen. Then I approached the strategic dilemma from a different angle. By adjusting my perspective,...Continue reading
The Importance of Healthcare Provider Credentialing in Health Tourism
When a health tourism coordinator represents that their provider network selection process involves due diligence but doesn’t conduct primary source verification of credentials, training and experience, I view that as false advertising which is illegal in most jurisdictions. 1 Professional health and wellness services coordinators and facilitators owe a...Continue reading
Why Aren’t Customers Buying Your Medical Tourism Services?
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy Are you scratching your head wondering why more people aren’t lining up to buy medical tourism services from you? If what you are doing to connect with buyers isn’t working, it’s time to re-examine and change your approach. If you can identify...Continue reading
Are You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...Continue reading
Hello Activities Guide, Goodbye Visitor’s Guide
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy “In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs.” An Unfortunate Case Study Caused by a lack of...Continue reading