The unofficial guide for hospitals, clinics, and destination tourism and hospitality partners. Did you know that most (>80%) of the medical tourism startup initiatives around the world fail to meet or exceed revenue targets in their first 5 years? Follow these steps to beat the odds and develop a sustainable product and source market strategy...
Continue reading5 Tips to Help You Win in the Medical Tourism Patient Business
Try these five little changes to help you restructure your strategy to transform medical tourism patient enquiries to conversions Around the world, I consult to medical tourism providers in every stage of business development. Frequently, they tell me that their most frustrating pain point is the frustration and uncertainty about how to desgin a winning medical tourism patient sales cycle...
Continue readingMedical Tourism Facilitators: What’s Your USP?
The most successful medical tourism facilitator businesses are based on being unique in the marketplace somehow. I’ve owned a medical tourism facilitator business, so I know exactly how difficult that is to offer something that nobody else does. But by doing that, you make your competition irrelevant. In 2009, I began the documentation process to...
Continue readingMercury Advisory Group Awarded Medical Tourism Fam Tour Coordination Project for Greece
The medical tourism fam tour in Greece will help referral partners and corporate buyers open a new medical tourism destination for their clients, insureds and employees Qualified medical tourism facilitators, tour operators, and travel agents are invited to apply to participate in a fully-hosted introductory trade mission to ignite business development and increase medical...
Continue readingFacebook Strategies for Medical Tourism Brands
Medical Tourism Suppliers: Have you updated your Facebook Strategy for business? Facebook now begins its second decade. The old adage of “adapt or face extinction” applies to the business of social networks the same as it did for dinousaurs. Consumers and medical tourism businesses continue to evolve with the rapid pace of the ever-changing digital environment. Adoption...
Continue readingMedical tourism patient satisfaction with hospital food service
Medical tourism patient satisfaction with hospital food service is a mission critical consideration for every healthcare brand. In auditing hospitals’ readiness for medical tourism on 5 continents, I always inquire about patient complaints and how they are addressed. Most hospital executives tell me that their most frequent complaint from international patients, expatriates, and medical tourism...
Continue readingSenior Medical Tourism Destinations – Latin America
Medical tourism expert Maria Todd reviews senior medical tourism destinations in Latin America that are ripe for investment Last month, I interviewed my mentor, Dr Maria Todd, CEO of Mercury Advisory Group about creating senior (“third age”, in some cultures) long stay medical tourism development projects. This month, I’ve continued the discussion by addressing where she...
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Measuring the ROI Benefits of Social Media for Medical Tourism Providers
Established hospitals and clinics are comfortable focusing on traditional metrics. They expect that sales agents (facilitators, travel agents, and tour operators) and traditional media buys to promote to their target markets and drive immediate sales. Social media for any business is a longer-term sales cycle than traditional sales, but in social media for medical tourism is proving to...
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21 Ways to Differentiate Your Medical Tourism Service for a Competitive Advantage
Finding a differentiator for your medical tourism hospital, clinic or medical practice is not an easy task. Many medical tourism suppliers struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. To be successful, a medical tourism supplier seeking to differentiate themselves must meet three important criteria: Your differentiation must be true....
Continue readingMental Health Medical Tourism: Opportunities for investors
Mental health medical tourism opens opportunities for affordable, high-quality diagnosis, treatment, and rehabilitation for the most devastating conditions. Medical tourism for mental health opens a wide breadth and depth of developer opportunity with the diagnosis, treatment and rehabilitation services for a vast array of mental illness, including: Depression & Mood Disorders Eating Disorders Anxiety Disorders Obsessive Compulsive...
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