Build a Simple Website for Your Medical Practice

In this brief article, Maria Todd offers a step-by-step formula for physician website design as a great foundation for D-I-Y physician, dentist and veterinarian web presence. A simple and straightforward, easy-to-manage website is not difficult to create using mobile-friendly, search engine optimized, themes and plugins in a content management system. You'll be...

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The 340B reductions

So… 340B changes making you nervous? Pull up a chair and pour a cup of tea or coffee. Let's talk about it. As you may have heard, new 340B guidelines announced in November 1, 2017 and became effective January 1, 2018.  Since the announcement I’ve been working with hospitals on strategies to implement,...

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How Well Do You Know Your Medical or Dental Tourism Customer?

How Well Do You Know Your Medical or Dental Tourism Customer?       In order to plan better marketing and branding strategy, the data in the checklist below should be gathered by your international patient department liaison from each and every medical or dental tourism patient   Let’s imagine for a moment that...

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Gauging Long-Term Social Impact in the Health Tourism Sector: A Cutting-Edge Approach

by Maria Todd, MHA PhD CEO & Founder Center for Health Tourism Strategy at Mercury Healthcare International Local and regional for-profit, private health clinics, hospitals and other private healthcare organizations frequently measure long-term performance using any number of indicators, including, commonly, return on investment. But for public-private partnerships (PPPs) and NGOs, in contrast, there...

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Charter Jets and Health Tourism

by Maria K Todd, MHA PhD  CEO & Founder Mercury Healthcare International As a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers.  Often, they are planning to travel anyway for a corporate meeting or event, a training course,...

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Bundling Medical Tourism Activities Into a Product Strategy

by Maria K Todd, MHA PhD CEO and Founder Mercury Healthcare International, Inc. Many medical tourism facilitators open their business without any medical knowledge or training. To me, that’s as crazy as deciding to open a piano tuning business because you can tell black keys from white keys and you know that people with...

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