In this brief article, Maria Todd offers a step-by-step formula for physician website design as a great foundation for D-I-Y physician, dentist and veterinarian web presence. A simple and straightforward, easy-to-manage website is not difficult to create using mobile-friendly, search engine optimized, themes and plugins in a content management system. You'll be...
Continue readingThe 340B reductions
So… 340B changes making you nervous? Pull up a chair and pour a cup of tea or coffee. Let's talk about it. As you may have heard, new 340B guidelines announced in November 1, 2017 and became effective January 1, 2018. Since the announcement I’ve been working with hospitals on strategies to implement,...
Continue readingPhysician Advertising: How features stated as patient benefits enhance relevance and differentiate you
In physician advertising parlance, features are anything inherent in your product of service, what you have designed and embedded into it and how you differentiate your service or product from your competitors. Benefits, on the other hand, are what the customer gets out of it. Many laws and...
Continue readingIs ISO 9001:2015 Certification right for your medical tourism business? AskMariaTodd
Is ISO 9001:2015 Certification right for your medical tourism business? AskMariaTodd Is ISO 9001:2015 Certification right for your medical tourism business? Earlier this week, I spent two days in my Denver office, coaching a new medical tourism startup company’s founders on business model design, infrastructure and workflows. They are planning a new medical tourism...
Continue readingHow Well Do You Know Your Medical or Dental Tourism Customer?
How Well Do You Know Your Medical or Dental Tourism Customer? In order to plan better marketing and branding strategy, the data in the checklist below should be gathered by your international patient department liaison from each and every medical or dental tourism patient Let’s imagine for a moment that...
Continue readingDestination Strategies for Health & Wellness Tourism + Smart City Urban Innovation
Destination Strategies for Health & Wellness Tourism + Smart City Urban Innovation Cities are the future. For the past ten years the number of human beings living in cities has outnumbered those in rural areas. The United Nations projects that by 2050 nearly two-thirds of the world’s projected 9.7 billion people will be urban. That should...
Continue readingGauging Long-Term Social Impact in the Health Tourism Sector: A Cutting-Edge Approach
by Maria Todd, MHA PhD CEO & Founder Center for Health Tourism Strategy at Mercury Healthcare International Local and regional for-profit, private health clinics, hospitals and other private healthcare organizations frequently measure long-term performance using any number of indicators, including, commonly, return on investment. But for public-private partnerships (PPPs) and NGOs, in contrast, there...
Continue readingCharter Jets and Health Tourism
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International As a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers. Often, they are planning to travel anyway for a corporate meeting or event, a training course,...
Continue readingMedical Tourism+ Epicurean Adventures
Bundling Medical Tourism Activities Into a Product Strategy
by Maria K Todd, MHA PhD CEO and Founder Mercury Healthcare International, Inc. Many medical tourism facilitators open their business without any medical knowledge or training. To me, that’s as crazy as deciding to open a piano tuning business because you can tell black keys from white keys and you know that people with...
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