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Continue readingIdentifying medical tourism buyer personas – Free Worksheet
© 2015. Maria Todd and Mercury Advisory Group. Excerpt from the Ultimate Guide to Medical Tourism Marketing. All international rights reserved. What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example a healthcare provider has at least two important and very distinct buyer personas. Usually...
Continue readingHow to Startup a Medical and Wellness Tourism Facilitator Business
Maria Todd writes this candid, “from the trenches” response to the daily stream of daily emails she receives from new medical tourism facilitators Starting a medical tourism facilitator business requires capital, know how, and consummate documentation for operating quality and safety standards, practices, policies, and protocols. Only then can a marketing and business plan...
Continue readingDifferentiation: How Your Medical Tourism Program Can Stand Out in a Crowded Marketplace
Existing hospitals, clinics and health resorts are facing a more competitive landscape than ever as more countries and destinations introduce new brands and distribution channels and new ambulatory surgery clinics owned by physicians compete. But smart lodging hospital and clinic executives are keeping their helath and wellness tourism programs fresh by innovating in such areas as...
Continue reading35M people in the UK use mobile to view travel sites. Is your health and wellness tourism offer aligned?
If 35M people in the UK use mobile to view travel sites, the health & wellness tourism facilitators and sellers targeting UK buyers had better get their mobile strategy aligned with the trend In this recent article by Nancy Buckly in Luxury Daily, the author explains a new study that indicates that United Kingdom travelers are...
Continue readingApplying lessons from Jaeger-LeCoultre latest campaign to health & wellness tourism marketing
We can easily apply lessons learned from Swiss watchmaker Jaeger-LeCoultre’s latest campaign to health & wellness tourism marketing. Jaeger-LeCoultre’sis using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level. The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide...
Continue readingSpending Trends in Medical Tourism Congresses and Exhibitions
The study profiled marketing channel spending of business-to-business exhibitors from small to large-sized organizations, across all exhibition industry sectors, including hospitals and clinics. In a series of special reports, the Center for Exhibition Industry Research recently released its latest one – “The Marketing Spend Decision”. This was interesting to me because of the proliferation...
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Medical Tourism Source Market Strategies
Health tourism business strategists attempting to identify potential medical tourism source markets, must take into account 4 key, but complicated drivers: 1) patients’ unmet health or wellness needs and desires, 2) preference or familiarity or perceptions of a particular destination or brand of health provider, 3) the nature and perceived quality and safety of available services...
Continue readingAn Example of How NOT to Sell Health Services or Medical Tourism
Last night, over dinner, my husband and I were discussing one of my clients’ marketing and advertising challenges. That’s not strange, because he has a MBA from a very distinguished graduate school (Claremont) and he was in Mu Kappa Tau, the National Marketing Honor Society founded in 1966 by members of Pi Sigma Epsilon,...
Continue readingMedical Tourism Product Development
Medical tourism product development is more than the sum total of elements to make the product. It must first be designed and produced, and ready for sale. Too often, we encounter new clients who truly believe they are actively in the business of medical tourism. They rarely have all the elements to pull together...
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