Comes now, the never-ending promotional hype of totally useless, misguided medical tourism market analysis reports. This trend of new market researcher houses preying on "wantrepreneurs" with cash burning a hole in their pocket and a desire to leapfrog ahead of competitors the easy way is actually replacing the attraction of attending the super-saturated phenomenon of...Continue reading
I find a major gap in healthcare professionals' understanding of the nuances of international marketing and SEO. They have no clue about the nuances of international SEO and how it can impact a medical practitioner's global digital strategy to attract patients from foreign countries. International SEO considerations go much further than website domain structures, such...Continue reading
by Maria K Todd MHA PhD In the USA, according to the census data from 2016, rural areas cover 97 percent of the nation’s land area, home to 19.3 percent of the population (about 60 million people). By this, I refer to the official definitions developed by the Census Bureau which identifies two types...Continue reading
So far, every medical tourism facilitator I have asked about General Data Protection Regulation ("GDPR") readiness has either not heard about the GDPR or they didn't think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical tourism project assignments that target European...Continue reading
You've seen it time and time again. Some publisher has published yet another new report that highlights the market size and potential of the medical tourism / health travel / medical travel market size and opportunity. The cost to access this report is often more than USD $1000. And sometimes, the purchase price of your very...Continue reading
Every medical tourism market entrant (hospital, clinic, doctor, consulting specialist, dentist, rehabilitation center, spa, wellness center, thalasso or balneology center, and referral agency or facilitator, among others) faces many decisions that must be made and tactics and strategies to be developed that far exceed most clinicians' or facilitators' professional training and experience to launch...Continue reading
Is ISO 9001:2015 Certification right for your medical tourism business?Earlier this week, I spent two days in my Denver office, coaching a new medical tourism startup company's founders on business model design, infrastructure and workflows. They are planning a new medical tourism and health travel referral and logistics agency. Read this article on LinkedIn Pulse...