Pinterest can work for healthcare marketers, but the prep work to identify one’s ideal patient and what they want or need is critical....
Continue readingKickstart Your Social Media Marketing for 2020
Plannng to increase your presence on social media for your medical practice or healthcare facility? Get answers about social media marketing from Maria Todd....
Continue readingSocial Media Kickstarter Checklist for Healthcare Marketers
A 6-points checklist from Maria Todd to use when getting started with social marketing for healthcare products and services...
Continue readingKickstarting Your ASC’s Robotic Surgery Program
Maria Todd offers several important tips for marketing robotic surgery no matter which system you've purchased. ...
Continue readingCan Surgeons Operate a Concierge Medical Practice?
Can Surgeons Operate a Concierge Medical Practice? Concierge Medicine is a membership fee model of private practice that physicians adopt and build a product and a program for patients who need ongoing continual care over the course of a year. Many surgeons operate an “episodic” practice that has a defined beginning and ending of...
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Hackvertising: What it is; How to Use It
Hackvertising involves closely watching conversations trending on social media and in the news and then finding relevant ways to insert your brand into those conversations...
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Customer Mind Control
Make brand awareness and engagement an obsession. Focus on increasing your brand footprint. When your brand is your customer's first thought to solve a problem or fill a need, you've achieved mindshare....
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Nearly 36% of payments tied to FFS Alternatives
Offering alternative value-based payment options to payers differentiated you and delivered competitive advantages. Now, if you don't, you'll be left out. Are you ready to risk that?...
Continue readingWaste accounts for one-quarter of U.S. healthcare spending – if not more…
Learn what kinds of content marketing and promotion achieve the greatest results for medical providers....
Continue readingHow can Medical Providers find time to create the content they want to share?
Learn what kinds of content marketing and promotion achieve the greatest results for medical providers....
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