So far, every medical tourism facilitator I have asked about General Data Protection Regulation (“GDPR”) readiness has either not heard about the GDPR or they didn’t think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical...
Continue reading63 Must Know Data Points to Bridge the Gap on Meaningful Medical Tourism Market Data
You’ve seen it time and time again. Some publisher has published yet another new report that highlights the market size and potential of the medical tourism / health travel / medical travel market size and opportunity. The cost to access this report is often more than USD $1000. And...
Continue readingAre You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...
Continue readingUnderstanding the challenges and opportunities that lie within the GCC for healthcare and health tourism
The entire Gulf region is witnessing an exponential population growth. Over 49% of the density, however, consists of expatriates from all over the world, engaged in trades engineering, and service industries. At the same time, longevity contributes to the growth of as people live longer develop many common chronic conditions encountered in more...
Continue readingWhy Health Insurers Don’t Offer Plans that Cover Elective Medical Travel
Many healthcare facilities at international destinations have requested my assistance to get contracts with insurers who offer plans that cover elective medical travel. Some have heard through various advertising by consultants and medical tourism trade associations that this was possible so naturally, they want a piece of the action...
Continue readingInternational Hospital Accreditation for Medical Tourism — Who pays?
International Hospital Accreditation for Medical Tourism – Who Pays? HEATH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about As Health Tourism is merely a service line within your overall business strategy, is aN EXPENSIVE & separate “accreditation” really necessary?...
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